WPP Millward Brown, Myanmar (also known as Burma) and its former capital Yangon have released the BrandZ inaugural Spotlight on Myanmar study. The report uncovers critical business insights into the country, which is rated as the world’s fastest-growing economy, and looks at the evolving psyche behind Myanmar’s 51m consumers. The report concludes that the country […]
One-in-ten UK mobile users are blocking ads according to the IAB, which has launched a study that further advises advertisers on how best to communicate with consumers on such devices. The study, conducted by Differentology, also attempts to advise marketers on how they can produce ads that better resonate with mobile users in a report […]
The way Britons share and interact with online content on smartphones is dominated by so-called ‘Dark Social’ channels, such as email, text and instant messaging, rather than public social networks. According to a new study by marketing technology experts, RadiumOne, over three-quarters of publishers’ or marketers’ content shared via mobile phones takes place via private […]
More people are using their phones, rather than PCs, to conduct searches, with weekends being the most popular time, according to new research. To mark the start of Advertising Week Europe, Bing Ads has released insights into UK consumer behaviour on mobile devices which reveals that mobile is by far the device of choice during […]
Perhaps younger audiences have shorter attention spans — or maybe they just want to cut to the chase faster. In any event, a new report from the Interactive Advertising Bureau — Multiscreen Video Best Practices — reveals that 10-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences. On the other […]
The number of smartphones in the UK will increase by 13.1m between the end of 2015 and the end of 2018, according to the latest research from Mobilesquared. By this time, Apple will account more than one third of total smartphones in the UK. The UK-based research analyst firm has launched its first Databook, called Global Subscriptions […]
Mobile MOB use could overtake PCs for global internet access in three years’ time, but youngsters are already at this point, according to new data. The research, from Global Web Index, indicates that 2019 will be the year when mobiles start capturing more time than all other devices combined. However, age is a pretty crucial factor […]
Snapchat has surpassed Instagram as the social media bae of choice among teenagers, according to a study done by Piper Jaffray. In the semi-annual “Taking Stock With Teens” study conducted by analysts at the investment firm, Snapchat took 28% of the votes for the most important social network among 6,350 US teenagers surveyed, who averaged […]
Much of rise of contactless payments has been due to the popularity of NFC-enabled credit and debit cards, but new data from Juniper Research suggests that payments via smartphones and wearables are also experiencing a swift rise, and will close in on $100bn annually in the next two years. According to new research, global contactless […]
A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad network that recently branched out from in-app to mobile web publishers. According to the new report, by 2020, media buyers will spend $84.5 billion on mobile advertising, with mobile accounting for […]