Spotify and Rubicon Project Roll Out Programmatic Audio Campaigns in APAC

Spotify and Rubicon Project Roll Out Programmatic Audio Campaigns in APAC

Music streaming service Spotify and Rubicon Project, an online advertising technology firm which helps clients optimise ad revenue, have collaborated to roll out multiple audio advertising campaigns in the APAC region. The programmatic audio campaigns have been executed in Australia, New Zealand, Hong Kong and Singapore. Spotify’s audio inventory is being traded via private marketplaces […]

Spotify Embraces Vertical Video with Branded Moments

Spotify Embraces Vertical Video with Branded Moments

Music streaming service Spotify has begun serving vertical video ads using its new format ‘Branded Moments’, which launched in beta in October. Like a number of the service’s other ad format, Branded Moments offers users 30 minutes of commercial-free listening afterwards, but Branded Moments is the first video unit from the streaming firm to use […]

The Trade Desk Partners with Spotify and More for Audio Programmatic

The Trade Desk Partners with Spotify and More for Audio Programmatic

Ad tech firm The Trade Desk has partnered with Spotify, Triton Digital and AdsWizz in order to bring fully programmatic digital audio inventory to its customer base. With more consumers than ever before accessing streaming audio via their mobile device, digital audio is a growing channel for advertisers, and programmatic buying can give marketers access […]

Virgin America Teams with Spotify for Destination Playlists

Virgin America Teams with Spotify for Destination Playlists

Virgin America has just launched its app, and along with the usual flight booking, online check-in and digital boarding pass features, the smartphone app links to curated playlists on Spotify, themed around your destination. The playlists span a wide range of genres, with most cities boasting multiple choices, so for New York you can either […]

Mcommerce to capture 49pc of online retail sales by 2020

Mcommerce to capture 49pc of online retail sales by 2020

As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin. A greater number of overall ecommerce purchases will come from smartphones, per Javelin’s estimate that mcommerce purchases […]

Facebook Integrates Instant Articles With Messenger

Facebook Integrates Instant Articles With Messenger

Facebook has merged two of its most treasured efforts: Instant Articles and Messenger. Soon, Messenger users will begin to see a lightning bolt on the top right corner of select links shared in the popular app. These indicate that the link is an Instant Article. “Currently, links shared via Messenger load in a mobile browser, […]

Dating app Bumble expands into business networking

Dating app Bumble expands into business networking

Mobile dating app Bumble has expanded into a professional networking platform after adding a new section called BumbleBizz. The changes incorporate the swiping system often used on dating apps such as Tinder and Bumble and will allow users interested in building business connections to see potential matches. In what appears to be a more causal […]

Former BT man brings ‘Spotify for mobile’ to the UK

Former BT man brings ‘Spotify for mobile’ to the UK

A former BT executive is urging phone users to hang up on his old employer as he launches the first free mobile service in the UK. American Stephen Stokols, BT’s former vice-president of strategy and business development, launched his start-up FreedomPop several years ago in the US, where it already has one million subscribers. The […]