Netflix was the world’s top earning non-game mobile app in 2017, according to SensorTower’s new year-end report, with Tinder finishing second. Netflix saw gross subscriber revenue of approximately $510m last year according to the report, representing a 138% increase or about 2.4 times the $215m users spent in the app during 2016. Netflix was also […]
Emirates has collaborated with Spotify to help Australians discover their ideal travel destination and find their ‘True North’ as part of a new campaign. The campaign is an interactive and personalised experience that connects users with destinations across the globe that are aligned with their listening history and musical preferences on Spotify, using a custom […]
Spotify has teamed up with Hulu to make its subscription plan for students a lot more interesting: Students will now be able to get both a premium Spotify subscription and a subscription to Hulu for a combined price of just $4.99 a month. Spotify Premium for Students, now with Hulu, as the plan is officially […]
Biondo Creative is offering a new service which allows businesses to advertise on Spotify. This new digital advertising service gives local business owners a chance to target Spotify’s more than 140 million active users by playlist, genre, gender, age, country, region, state or DMA at an affordable price. More consumers are using mobile devices and according […]
Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Googlemaintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp. The top ten most relevant brands are: […]
Adobe Advertising Cloud has added music streaming service Spotify as a premium inventory source for digital audio, display and video advertising formats. The addition of Spotify comes after a successful closed beta with over 50 advertisers, including Dr Pepper Snapple Group, which saw more than 70 campaigns executed through the Advertising Cloud’s DSP. In making […]
McDonald’s Sweden has rolled out a music-based quiz across its restaurants via a partnership with Spotify-backed Stockholm company, Soundtrack Your Brand, adding a gamified dimension to dining in its restaurants via its pre-existing app. McDonald’s hopes to appeal to young people, driving them to download its app on iOS and Android in order to participate […]
On March 21, during the International Day of Forests, Fundación Banco de Bosques together with Wunderman Buenos Aires will be launching ECO ALARM, a free mobile app. ECO ALARM is an alarm clock with which you will be helping endangered native forest without investing a single cent, or leaving your bed. Wunderman created an album […]
Music streaming platform Spotify has integrated with traffic and navigation app Waze, and vice versa, to make it easier to control music and follow routes at the same time. The integration will enable users to navigate to a destination within the Spotify app, or control their playlists from Waze app while following directions. In addition, […]
A joint study by music streaming service Spotify and WPP-owned investment management firm GroupM claims that mobile music streaming represents a $220m (£179m) opportunity for advertisers that is not being taken advantage of. GroupM and Spotify have a multi-year data and research partnership aimed at studying streaming media consumption and finding new ways to monetise […]