After months of rumors and limited rollouts, Instagram is officially adding GIF support to its Stories feature. You can now plaster dancing cats and flying cheeseburgers over your photos and videos. The options are endless with hundreds of thousands of moving stickers to choose from thanks to GIPHY integration. Instagram is also announcing an upcoming […]
Snap calls itself a camera company, and now it’s taking a big step towards the proliferation of content beyond the confines of Snapchat. As rumoured, the company will allow iOS and Android users to share select stories outside of the app (the same way you’d share a mobile web link or tweet). At launch, the […]
Facebook will prioritise news that is trustworthy, informative and local from trusted sources to combat fake news, strengthen relationships, and engage in active conversations with users. According to Facebook founder Mark Zuckerberg, Facebook will take feedback from users to further tackle sensationalism, misinformation and polarisation. Zuckerberg, in a post on Facebook, said:”As part of our […]
Netflix was the world’s top earning non-game mobile app in 2017, according to SensorTower’s new year-end report, with Tinder finishing second. Netflix saw gross subscriber revenue of approximately $510m last year according to the report, representing a 138% increase or about 2.4 times the $215m users spent in the app during 2016. Netflix was also […]
WeChat has made a fundamental change to the way it works. China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits the potential for content to go viral, it has been an asset for the app’s parent company, Tencent, […]
Facebook is to implement a major change on its news feed that will de-prioritise content from publishers and brands, in favour of that from users’ friends and family. In a post on his own page, Facebook CEO Mark Zuckerberg said the company had recently had feedback from its community that public content, such as posts […]
Under pressure to boost its slowing revenue growth and a stock price that’s been in the dumps for months, Snap is turning to China. The company is planning on an “ambitious” effort to attract advertisers from China and other Asian-Pacific countries to its Snapchat app. Snap has a goal of quickly growing sales from the […]
Usage of Facebook Live reached record levels on New Year’s Eve 2016, and New Year’s Eve 2017 provided yet more evidence of how mainstream live-streaming via social networks has become. Facebook product manager Erin Connolly and engineering manager Kunal Modi announced in a Facebook Media blog post that more than 10 million people live-streamed via Facebook Live Sunday, up 47 percent from the previous […]
2018 looks like it will be another big year in digital marketing for UK brands and businesses. With economic uncertainty set to continue for the foreseeable future, due to that little thing called Brexit, along with new things to contend with, such as the forthcoming GDPR roll out in May, in addition to all of […]
Facebook is running a small test to let users post their Instagram Stories directly as a WhatsApp Status. The new feature will let users post decorated photos, videos and GIFs on WhatsApp, which will disappear after 24 hours. “An Instagram Story posted as a WhatsApp Status also becomes encrypted like the rest of WhatsApp,” TechCrunch […]