The monetisation of WhatsApp by parent company Facebook took another step forward: Advertisers on Facebook can now include a button on their Facebook boosted organic posts that enables users to contact them via the messaging application. Facebook introduced click-to-Messenger Facebook ads in November 2016 as part of its launch of version 1.3 of its Messenger […]
Creative industry headhunters, LIZH, are launching a new approach to project-based recruitment using chatbot technology. Taking advantage of the increasing shift in creative industry talent that is seeking freelance work over full-time senior employment, they have launched a new digitally-enabled business model. LIZH engaged creative and innovation agency BBD Perfect Storm to re-engineer the process […]
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
62 per cent of millennials say they are more likely to become loyal customers if a brand engages with them on social networks and, because of this, Instagram expects social media to be the go-to for brands next year. In anticipation of this, the Facebook-owned app has been trialling Shopping on Instagram over the last year in the […]
Introducing video benchmarks in Socialbakers Suite: benchmark your video success against your industry, country or region with never-before-seen insights → https://t.co/AnM9aSzYNk #smm #VideoMarketing pic.twitter.com/aAIhkLXCmw — Socialbakers (@socialbakers) December 6, 2017 Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world’s first video performance benchmarks for social networks to its Socialbakers Suite. […]
Twitter India recorded a 17% increase in revenue during the 2016-2017 period as reported by Economic Times. Twitter’s net profit saw an increase of 15% to INR Rs.4 crore. Meanwhile its rival, Facebook India has seen an increase in its revenue by 93% to Rs 341.8 crore; and the profit has increased from Rs. 31 […]
In 2017 Sainsbury’s has been celebrating #everybitofchristmas in their 2017 Christmas campaign. From pigs in blankets to novelty socks, ripped paper hats to turkey trimmings, ‘Every Bit of Christmas’ celebrates the many ways that Brits live well over the festive season via an upbeat, festive song. But we all know the true star of Christmas. […]
Massive digital penetration has increased internet users across social media platforms like LinkedIn, Facebook, Twitter, Instagram, and YouTube which increases opportunities for small and medium-sized Enterprises (SMEs) to advertise and build their brands according to a research by MarketsandMarkets. Empowered by personalised marketing material appealing to an individual customer, the research named North America as […]
Digital agency, Puzzle, have partnered with The Children’s Society to launch a unique AI powered bot. The service will guide supporters who have signed up to do a fundraising event for The Children’s Society and those interested in doing so. It can answer questions, provide or email information and update contact preferences, among other features. Henry Rowling, Director […]
Snapchat has rolled out a long-awaited update that has separated friend content from brand and media videos from the Discover section in an attempt to make the app easier to navigate. The social media app is putting an emphasis on user generated content by grouping friends’ Stories, their Bitmojis and Chats together on the […]