Less than a week after borrowing one of Snapchat’s defining features for Instagram, Facebook has looked to its younger rival for inspiration once more. Limited to Canada and Brazil for the time being, Facebook has introduced new filters which can be used to jazz up photos in various ways, such as turning faces into animations. […]
Snapchat is reportedly developing a new ad product based on scanning print materials or another screen with the smartphone camera, QR code-style, in order to unlock content in its app. According to The Information, a potential use case would be as a way of accessing special offers. The product is set to roll out this autumn – unless […]
Flipboard, the mobile publishing app with 90 million monthly readers, is launching a vertical video ad unit on August 3 with independent film distributor Bleecker Street as its first buyer. On the heels of its critically acclaimed film Captain Fantastic, Bleecker Street is pushing historical thriller Anthropoid while targeting readers of politics, movies, entertainment and news. […]
Virtually copying Snapchat’s most popular feature, Instagram is debuting Stories — a simple way for users to share moments of their day in slide-show form. In keeping with the Snapchat theme, the moments disappear at the end of the day. “Photos and videos in your story disappear after 24 hours and don’t appear on your […]
Lilly Pulitzer is designing four complimentary beach wedding-themed filters featuring its signature prints for WeddingWire users, demonstrating how marketers can up the ante with their Snapchat strategies by inserting themselves into consumers’ most photo-worthy special occasions. The resortwear retailer is throwing its hat into the Snapchat marketing ring by rolling out four free exclusive filters […]
Shopify is hiring, and they’re using Snapchat to help them find talent. The Ottawa-based ecommerce platform is asking applicants to a social media to send them a Snap Story. The Snap Story, says Shopify, should be about about why they think they would be the best fit to join the tech company’s team—who they are, […]
Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets. Exclusive content for Star Trek Beyond is being shared on the Atom app for viewers to get an inside […]
Snapchat confirmed the acquisition of Bitstrips, rumoured for several months, in a blogpost announcing integration between the two services. This means users can download the Bitmoji app and sign in using Snapchat for the first time, as opposed to solely with an email address. They can also share their Bitmoji selves on Snapchat, as well […]
Snapchat Inc. may start to see more brands paying up for location-based advertising campaigns on its photo-sharing mobile app, thanks to the efforts of another startup, Yext Inc. Advertisers can already pay the social media service to have branded geofilters—a type of graphical overlay people can use to decorate photos or videos they’re sharing—to show […]
The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its “smart vehicles” in the wild and share them by snapping @smartcarUSA. “The brand is surprising and delighting some of their followers on Snapchat with smart-branded gear,” Mark Aikman, general manager, marketing services for MBUSA, explained via email. […]