The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its “smart vehicles” in the wild and share them by snapping @smartcarUSA.
“For years, #smartspotting has been a way for consumers to share the smart cars they see on the road every day on social media. By leveraging the Pokémon Go phenomenon, the brand is able to take #smartspotting one step further with this treasure hunt-style activation on Snapchat.”
Level up, trainers. A smart might be nearby. Snap us at 👻smartcarusa when you find one in the wild. pic.twitter.com/aDv00JX6rZ
— Official smart USA (@smartcarusa) July 14, 2016
Meanwhile, Pokemon Go continues to be a hot topic. Retailer marketers are especially interested in how it can help drive foot traffic into their stores.