Teads signs exclusive UK partnership with TI Media to deliver inRead advertising technology

Teads signs exclusive UK partnership with TI Media to deliver inRead advertising technology

Teads, the global media platform, announces an exclusive UK partnership with TI Media to deliver inRead advertising technology. Under the partnership, Teads will implement both video and viewable display advertising via Teads demand across all TI Media’s premium brands, with the goal of increasing ad monetisation scale and delivering the optimum user experience.  TI Media is at […]

Broadsign and Place Exchange partner to bring digital campaigns to DOOH

Broadsign and Place Exchange partner to bring digital campaigns to DOOH

Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. The combined platforms enable DOOH media owners and advertisers, to utilise a […]

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]

Comcast says traditional TV viewing is up, but subscribers are down across the board

Comcast says traditional TV viewing is up, but subscribers are down across the board

Comcast Spotlight, the ad sales devision of cable giant Comcast, said the average American household watches six hours and 25 minutes of broadcast TV every day, which includes live and on-demand content. While Comcast’s study doesn’t break down total viewership by person, it did show that household viewing increased by over 20 minutes year-over-year across […]

Precise TV launches HIPAA compliant healthcare advertising solution for YouTube

Precise TV launches HIPAA compliant healthcare advertising solution for YouTube

Precise TV, the leading social video advertising platform for hyper-granular contextual targeting and brand safety, launched its healthcare marketing solution, Precise+Health, and announced certification to become fully HIPAA compliant. Healthcare marketers are increasingly discovering the challenges in safely and compliantly targeting relevant audiences across video platforms. Keyword and affinity targeting often is falling short and […]

NCC Media and OpenAP announce advanced TV partnership

NCC Media and OpenAP announce advanced TV partnership

NCC Media, the national TV advertising sales and data-driven technology company, along with OpenAP, the national consortium of select television publishers, announced a new partnership to further standardize audience-based TV buying across a greater share of the television ecosystem through the use of OpenAP’s advanced audience segment definitions. This agreement simplifies and improves advertisers’ ability […]

TI Media’s Volkswagen campaign drives purchase consideration of e-Golf by 22%

TI Media’s Volkswagen campaign drives purchase consideration of e-Golf by 22%

Awareness of the Volkswagen e-Golf has leapt by 17% overtaking that of its competitors, such as Tesla and the Nissan Leaf, following a recent advertising campaign by TI Media. Meanwhile, purchase consideration grew by 22%, while those unlikely to buy the e-Golf fell by 7%.   The aim of the campaign – which ran across Trusted Reviews, one of the […]

Spotify and Picturehouse Cinemas join forces in media-first partnership

Spotify and Picturehouse Cinemas join forces in media-first partnership

In a first-of-its-kind partnership with Picturehouse Cinemas, Spotify, one of the world’s most popular streaming service, will be taking over the pre-movie ‘turn off your phone’ moment across all screenings for two months as part of a broader campaign involving OOH, social, radio and digital activations. The partnership, devised by media agency UM and Digital […]

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