Verizon Media uses VR to bring Abu Dhabi’s beautiful tourism destinations to life

Verizon Media uses VR to bring Abu Dhabi’s beautiful tourism destinations to life

On February 8, in partnership with Spark Foundry UK and The Department of Culture and Tourism – Abu Dhabi, Verizon Media announces a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi. Created by RYOT Studio, the branching narrative within the video places […]

PeerLogix teams with SoMo Audience to create OTT-based private marketplaces within the mobile space

PeerLogix teams with SoMo Audience to create OTT-based private marketplaces within the mobile space

PeerLogix, the go-to audience discovery platform for the OTT/streaming TV landscape, announced a partnership with SoMo Audience, one of the largest mobile ad exchanges. The partnership will allow SoMo’s mobile media buyers to target audiences through private marketplaces based on PeerLogix’s OTT engagement data, sourced from of over 170 million viewing households and sortable by title, […]

Bloomberg Media launches TRIGR TV – a new innovative ad experience that brings digital ads to linear TV

Bloomberg Media launches TRIGR TV – a new innovative ad experience that brings digital ads to linear TV

Bloomberg Media Group is launching TRIGR TV, an innovative ad solution that brings the flexibility and real-time adaptation of digital advertising to linear broadcast television. Powering TRIGR TV is a new patent-pending technology called Bloomberg Interlink, an overdue breakthrough in television advertising. Bloomberg Interlink serves as a “bridge” that connects a traditional broadcast television system […]

Mobiquity Technologies and Advangelists Release AdCop to Fight Ad Fraud

Mobiquity Technologies and Advangelists Release AdCop to Fight Ad Fraud

Mobiquity Technologies, announced AdCop, the advertising industry’s first transparent ad fraud reporting system to be made available free to brands and marketers as a beta testing program independent from Advangelists. Originally designed as a proprietary Advangelists platform feature, AdCop monitors for programmatic fraud post bid impression. If AdCop suspects fraud, the Advangelists platform renders a blank […]

Deloitte predicts UK technology, media and telecoms sector trends for 2019

Deloitte predicts UK technology, media and telecoms sector trends for 2019

The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]

Plan.Net Performance’s Thomas Herrmann discusses opportunities and new possibilities in retail media

Plan.Net Performance’s Thomas Herrmann discusses opportunities and new possibilities in retail media

Until now, companies looking to advertise their products online have done so using ads on search engines, social networks or media websites. Now, there is yet another option: an increasing number of retail websites are offering space for companies to place ads. For the retail platforms, such advertising represents a lucrative source of income. The […]

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]

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