Snap has made the decision to stop paying publishers licensing fees for their Snapchat Discover content, instead choosing to revert back to sharing ad revenue. According to Digiday, citing sources, Snap has been notifying its publishing partners of the changes over the last few months. Typically, Snap does an even split of ad revenue generated […]
Snapchat will now allow publishers to publish branded content to its app, having previously been unable to create the ads that ran between their articles and videos within the Discover section. The deal between Snapchat and the publishers on its platform means that the likes of BuzzFeed, NBC Universal, and Vice will be able to […]
Sports Illustrated is supporting the publication of its popular annual swimsuit issue with a promotion that includes a Snapchat World Lens, an augmented reality (AR) feature that overlays digital images on a real background seen through a smartphone’s rear-facing camera. The Lens experience invites readers to experience the life of a swimsuit model and put […]
Moët & Chandon, the champagne brand owned by LVMH, returns to Snapchat for a mobile campaign scheduled to run from Valentine’s Day through Mother’s Day, according to AdExchanger. The “Love Unconventional” effort seeks to engage users with a mobile game that was first introduced for a holiday promotion leading up to New Year’s Eve. The […]
Snap calls itself a camera company, and now it’s taking a big step towards the proliferation of content beyond the confines of Snapchat. As rumoured, the company will allow iOS and Android users to share select stories outside of the app (the same way you’d share a mobile web link or tweet). At launch, the […]
Sports television channel ESPN is reimagining its flagship “SportsCenter” news show for Snapchat, the mobile app known for its disappearing photo and video messaging. “SportsCenter” on Snapchat launched November 13 as three- to five-minute shows with the DNA of the original franchise, but an attitude targeting the social media platform’s primarily under-25 users. “This is […]
The New York Times announced that it will launch on Snap Inc.’s Snapchat Discover platform. The Times will create a daily Edition for Snapchatters in the U.S. and Canada based on its popular Morning Briefing, which is designed to help readers prepare for their day, and will be published Monday-Friday. Kinsey Wilson, executive vice president, […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/10/The-Economist-video.mp4[/KGVID] The Economist, a leading source of analysis on international business and world affairs, today announced that it will bring its mind-stretching journalism and global perspective to Snapchat users in the US,Canada, Britain and Australia through the Snapchat Discover platform. Each weekend The Economist will publish an edition on Snapchat Discover that examines one theme […]
Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organised by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of […]
Snapchat has revealed a fresh look for its Discover and Stories section, in a bid to boost its audience and keep publishers using the platform happy. Active media owners on the platform, which include the likes of Daily Mail, Mashable and BuzzFeed, will now see their content distributed in a more magazine-like style, which places […]