The Economist, a leading source of analysis on international business and world affairs, today announced that it will bring its mind-stretching journalism and global perspective to Snapchat users in the US,Canada, Britain and Australia through the Snapchat Discover platform.
Each weekend The Economist will publish an edition on Snapchat Discover that examines one theme or subject in depth through 14 or more “top snaps”, or animated cards, supplemented by reporting, analysis, charts, maps and videos from The Economist‘s world-wide editorial team.
“As the news environment becomes ever noisier, our expertise in providing provocative analysis of current affairs, and in spotting trends, helps our globally curious readers understand the future. We look forward to sharing these insights with Snapchat users,” said Tom Standage, deputy editor of The Economist. “In addition to our coverage of world events and business, The Economist has always been an advocate for change, in fields from gay rights to drugs policy; we think our global, comparative and evidence-based outlook, with a dash of wit for good measure, is a perfect fit for the Snapchat generation.”
“The Economist is one of the most respected and thoughtful editorial voices in the world and we’re thrilled that they’ll be introducing their content to the Snapchat community through in-depth coverage of some of the most important issues we face, from the future of our global economy to foreign policy and culture,” said Nick Bell, vice president of Content for Snap Inc.
Each edition will also include four advertising slots utilising Snapchat’s Snap Ads format. Goldman Sachs will be the exclusive advertiser of the first edition. “We couldn’t pass up the chance to be part of The Economist’s launch on Snapchat. What a great opportunity to be connected to a whole new audience of readers who are interested in The Economist’s brand of intelligent and insightful analysis,” said Amanda Rubin, global co-head of Brand and Content Strategy at Goldman Sachs.
The Economist provides insightful analysis of politics, business and finance news from around the globe, in both print and digital formats. The Economist also covers science, technology and the arts, including in-depth reporting on forward-looking topics that will shape our future including antibiotic resistance, space exploration and artificial intelligence.
The Economist will launch with an edition designed to debunk current fears about a jobless future. Through a series of short video ‘snaps’ and articles, the edition explores the impact sluggish economic growth, the on-demand economy and robots are having on jobs, concluding that technology tends to redefine jobs, rather than replace them.
“Joining Snapchat Discover is the latest initiative in our “Read, Watch, Listen” strategy, allowing The Economist to adapt its highly-regarded content to new platforms as a way to grow reach and awareness with key audiences,” said Lydia Kaldas, senior vice president, Strategy and Channel Relationships, at The Economist.
Source: The Economist