Verto Analytics Releases Mobile Unlock Journey Report

Verto Analytics Releases Mobile Unlock Journey Report

While countless stakeholders are focused on harnessing mobile consumer attention, there’s little understanding of the first moments of attention – the moment the device is unlocked. To address this void, Verto Analytics announced its release of “The Mobile Unlock Journey,” a report drawing on the firm’s Android Smart Panel Data and providing a first-ever Mobile Unlock […]

Dark social is influencing travel-related purchase decisions

Dark social is influencing travel-related purchase decisions

One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]

PubMatic launches OpenBid, bringing full strength of programmatic monetisation to mobile apps

PubMatic launches OpenBid, bringing full strength of programmatic monetisation to mobile apps

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app […]

Facebook Messenger begins rolling out unsend feature

Facebook Messenger begins rolling out unsend feature

Earlier in November 2018, reports suggested that Facebook was planning to introduce an ‘unsend’ feature on to Messenger that would give users 10 minutes to delete a message that they gave send before it is read. And now nearly a week later, word is that the social media giant has started rolling the update to […]

Snapchat is rolling out friendship profiles, Bitmoji Stories and Bitmoji Merch

Snapchat is rolling out friendship profiles, Bitmoji Stories and Bitmoji Merch

Snapchat revealed two new features and one new eCommerce initiative on November 14. The messaging application debuted Friendship Profiles, which contain all of the content—images, videos, messages, links, etc.—that users have saved in chats with friends or groups of friends in one place. If a user opts to share his or her location, that user’s […]

Spotify for Apple Watch helps you keep time with the music

Spotify for Apple Watch helps you keep time with the music

We are constantly on the go—whether bouncing between the gym, work, school, errands, or just chilling—and Spotify’s smartwatches are the tool to help keep us up to speed. Spotify is introducing a new app for the Apple Watch, giving you the ability to seamlessly access and control your favourite music and podcasts without missing a […]

Pre-school game apps target children with ads, says C.S. Mott Children’s Hospital

Pre-school game apps target children with ads, says C.S. Mott Children’s Hospital

Consumer and public safety groups have sent a letter to the Federal Trade Commission, calling on the agency to investigate the pre-school app market, after a new study revealed that 95% of such apps include at least one form of advertising. First published in the Journal of Developmental & Behavioral Pediatrics, the study by researchers at […]

Apple app store ads set to become a $2BN business by 2020

Apple app store ads set to become a $2BN business by 2020

Apple’s Search Ads business could be set to generate more than $500m in revenue this and then make four times that by 2020. According to a note from Bernstein analyst Toni Sacconaghi, seen by CNBC, Search Ad revenue for Apple could approach $2bn by 2020 – and that’s a “conservative” estimate. With this development, it’s […]

1 2 3 17