Apple is seeking to make a fresh start in its often-strained relationship with publishers after drawing digital magazine distributor Texture under its wing for an undisclosed sum. The subscription service, formed by a consortium of publishers in 2009, gives members access to articles from over 200 magazines on both Apple and Android devices for just […]
Snapchat will now allow publishers to publish branded content to its app, having previously been unable to create the ads that ran between their articles and videos within the Discover section. The deal between Snapchat and the publishers on its platform means that the likes of BuzzFeed, NBC Universal, and Vice will be able to […]
The Malaysia Premium Publishers Marketplace (MPPM) has officially launched in partnership with adtech platform Innity to provide advertisers with more control to layer on their own data, audience insights and program advertising. This is the first publisher-led programmatic advertising marketplace platform in Malaysia. The new partnership will see MPPM, which is made up of eight […]
Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers. To use it, publishers will need to embed a piece of code across all their pages, and will be able to turn it on and off without having to change the code. Google promises that […]
Google is advancing its Accelerated Mobile Pages to the next level with the release of an all new story format optimized to enable publishers to build and share content rich in visuals, video and animation. A far cry from the predominantly text-based content such as news and recipes associated with AMP in its earlier […]
Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team. The merger will see creation of an ad tech powerhouse operating under the SpotX brand capable of providing over 1,000 broadcasters and digital publishers with the tools […]
Facebook is to implement a major change on its news feed that will de-prioritise content from publishers and brands, in favour of that from users’ friends and family. In a post on his own page, Facebook CEO Mark Zuckerberg said the company had recently had feedback from its community that public content, such as posts […]
Google has surpassed Facebook as the primary source of referral traffic for web publishers in a reversal of fortunes for the tech titans since the beginning of the year. Data provided by digital analytics specialists Parse.ly highlights the diverging fortunes of both tech giants with Facebook’s share of external traffic referral slumping from 40 to […]
Snapchat has rolled out a long-awaited update that has separated friend content from brand and media videos from the Discover section in an attempt to make the app easier to navigate. The social media app is putting an emphasis on user generated content by grouping friends’ Stories, their Bitmojis and Chats together on the […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the availability of LiveRamp’s platform to publishers. This solution allows publishers to better monetise their audiences by supporting brands’ people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent […]