Vungle, the leading performance marketing platform for in-app video ads, announced the upcoming release of a software developer kit (SDK) for Amazon’s popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its industry-leading user acquisition and monetization platform to Fire tablets. According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over […]
Unity Technologies, the largest global development platform for creating 2D, 3D, VR and AR games, announced it will exclusively power Zynga Inc.’s mobile game rewarded advertising. The partnership gives Zynga access to Unity’s world class advertising platform, which serves more than 25 billion ad requests per month to more than 1 billion unique users around […]
Leading location technology company Blis, announced that after working with Omnicom Media Group for the last year, its proprietary, location-enabled self-serve Demand Side Platform (DSP) has been released industry-wide. The platform, which was launched in 2016 with selected clients, is powered by Blis’ proprietary location technology stack: SmartPin, SmartScale and its POI Database. Clients can access […]
In the mode for tacos? Lyft and @tacobell are bringing you the first-ever ride-thru experience with Taco Mode. https://t.co/gD2fWtUWsY pic.twitter.com/gWGWOOUArQ — Lyft (@lyft) July 25, 2017 Ride-hailing company Lyft is thrilled to announce a new partnership with Taco Bell providing passengers with a unique ride-thru experience. The partnership brings to life a first-of-its-kind offering — […]
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced the integration of a vast trove of mobile audience data into the Smaato Demand Platform (SDX) from adsquare, the neutral and transparent mobile data exchange. Through Smaato’s industry-first exchange-side integration with adsquare, Smaato’s 450+ mobile-first DSPs and demand partners connected to SDX can […]
DataXu, a leading provider of programmatic marketing solutions, and Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, announced a partnership declaring DataXu as the first DSP in market certified to purchase Teads Studio video units programmatically. Now, DataXu brand and agency customers have access to new video ad formats […]
Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp, which will harness its omnichannel identity resolution offering. Over the past 18 months, Performics’ partnership with Acxiom has allowed client teams […]
Joules, the premium lifestyle brand that sells clothing, footwear and accessories for women, men and children, as well as an expanding range of homewares, toiletries and eyewear collections, have partnered with Yext, the global digital knowledge management provider, to manage the public facts in public domain about the Joules brand across the digital ecosystem. The Yext Knowledge Engine will […]
Independent mobile advertising platform, AdColony, announced the launch of Aurora HD Video, a suite of interactive mobile video creative products that fundamentally changes the way consumers can physically engage with video content. Aurora HD Video allows advertisers to immerse consumers into video content, delivering branding and engagement goals with TV-like reach. Powered by AdColony’s Instant-Play […]
Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final. This means Snapchat’s ‘Our Story’ coverage will include clips and match footage from BT Sport to complement the Snaps submitted from fans in the stadium, the teams and those watching at home. BT’s commercial partnership with […]
