Real-world location intelligence provider Gravy Analytics and omnichannel data powerhouse V12 Data, announced their partnership in offering exclusive audiences created by merging data sets, which can now be used in programmatic advertising campaigns. This partnership is powered by LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and their Data Innovators program. These […]
Hiring app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content for its new social media advertising campaign. JOB TODAY – an app specialising in matching candidates with employers in the retail, hospitality and service industries within a 24-hour period – is calling for […]
InMobi, one of the largest independent mobile advertising and technology platform, announced the launch of a mobile media platform for premium in-app video advertising. Through partnerships with top publishers in the country such as Viu, Detik, Path, BBM, Baca, LINE and others, InMobi now becomes the largest mobile media platform in Indonesia with a reach […]
Following a partnership formed in May, Unlockd and XL Axiata are rolling out the former’s advertising service to users of the latter’s “youth mobile” service, Axis. An app called Swapps allows Android-phone users to see targeted ads, news content and offers while they’re unlocking their phones, in exchange for a mobile credit of IDR2,000 to […]
Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]
Google is reportedly going to pay Apple billions of dollars to continue as the default search engine on iPhones and iPads. According to a note to investors from Bernstein, it is believed Google will pay Apple in the region of $3bn (£2,3bn) this year – up from $1bn three years ago – and that Google […]
Mobile services company CM has joined Google’s Early Access Program for RCS Business Messaging, an initiative that enables businesses to send richer, more useful messages to their customers. Richer Native Messaging SMS has long been limited to just plain text. RCS (Rich Communication Service) upgrades messaging with popular chat features like typing indicators, read receipts, high-quality […]
Digital Element, one of the leading provider of IP geolocation technology, announced Improve Digital, the all-in-one advertising platform for publishers, content providers, and broadcasters, has adopted its NetAcuity Edge hyperlocal targeting solution to ensure its customers can serve the right ads, to the right audience, in the right location. Digital Element’s technology has been integrated into 360 Polaris, […]
Taboola, the leading global discovery platform, a strategic partnership with AdRoll, the performance marketing platform. The partnership will enable AdRoll to bid programmatically on Taboola’s native exchange. This will open access to Taboola’s premium publisher marketplace for AdRoll’s network of 35,000 customers worldwide. The collaboration will provide new opportunities for AdRoll’s brands looking to reach audiences […]
Online payment service PayPal announced it is partnering with instant messaging app Skype to allow users in 22 countries to send money within a conversation via a new feature called Send Money. According to Microsoft, as of August 2, Skype users chatting with contacts in the latest version of the Skype app can swipe right, tap Send Money […]