CM joins Google’s Early Access Program for RCS business messaging

CM joins Google’s Early Access Program for RCS business messaging

Mobile services company CM has joined Google’s Early Access Program for RCS Business Messaging, an initiative that enables businesses to send richer, more useful messages to their customers. Richer Native Messaging SMS has long been limited to just plain text. RCS (Rich Communication Service) upgrades messaging with popular chat features like typing indicators, read receipts, high-quality […]

Improve Digital Enhances Video Ad Targeting with Digital Element’s Location-Based Technology

Improve Digital Enhances Video Ad Targeting with Digital Element’s Location-Based Technology

Digital Element, one of the leading provider of IP geolocation technology, announced Improve Digital, the all-in-one advertising platform for publishers, content providers, and broadcasters, has adopted its NetAcuity Edge hyperlocal targeting solution to ensure its customers can serve the right ads, to the right audience, in the right location. Digital Element’s technology has been integrated into 360 Polaris, […]

Taboola teams with AdRoll for programmatic native

Taboola teams with AdRoll for programmatic native

Taboola, the leading global discovery platform, a strategic partnership with AdRoll, the performance marketing platform. The partnership will enable AdRoll to bid programmatically on Taboola’s native exchange. This will open access to Taboola’s premium publisher marketplace for AdRoll’s network of 35,000 customers worldwide. The collaboration will provide new opportunities for AdRoll’s brands looking to reach audiences […]

Skype and PayPal team up with new Send Money feature

Skype and PayPal team up with new Send Money feature

Online payment service PayPal announced it is partnering with instant messaging app Skype to allow users in 22 countries to send money within a conversation via a new feature called Send Money. According to Microsoft, as of August 2, Skype users chatting with contacts in the latest version of the Skype app can swipe right, tap Send Money […]

Vungle and Amazon Appstore to Bring Industry-Leading User Acquisition Solution to Fire Tablets

Vungle and Amazon Appstore to Bring Industry-Leading User Acquisition Solution to Fire Tablets

Vungle, the leading performance marketing platform for in-app video ads, announced the upcoming release of a software developer kit (SDK) for Amazon’s popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its industry-leading user acquisition and monetization platform to Fire tablets. According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over […]

Unity Selected as Zynga’s Exclusive Mobile Game Rewarded Advertising Partner

Unity Selected as Zynga’s Exclusive Mobile Game Rewarded Advertising Partner

Unity Technologies, the largest global development platform for creating 2D, 3D, VR and AR games, announced it will exclusively power Zynga Inc.’s mobile game rewarded advertising. The partnership gives Zynga access to Unity’s world class advertising platform, which serves more than 25 billion ad requests per month to more than 1 billion unique users around […]

Omnicom Media Group Running Location-based Campaigns on Blis Self-Serve Platform

Omnicom Media Group Running Location-based Campaigns on Blis Self-Serve Platform

Leading location technology company Blis, announced that after working with Omnicom Media Group for the last year, its proprietary, location-enabled self-serve Demand Side Platform (DSP) has been released industry-wide. The platform, which was launched in 2016 with selected clients, is powered by Blis’ proprietary location technology stack: SmartPin, SmartScale and its POI Database. Clients can access […]

Lyft Teams with Taco Bell to Give American Partygoers a Unique Ride-Thru Experience

Lyft Teams with Taco Bell to Give American Partygoers a Unique Ride-Thru Experience

In the mode for tacos? Lyft and @tacobell are bringing you the first-ever ride-thru experience with Taco Mode. https://t.co/gD2fWtUWsY pic.twitter.com/gWGWOOUArQ — Lyft (@lyft) July 25, 2017 Ride-hailing company Lyft is thrilled to announce a new partnership with Taco Bell providing passengers with a unique ride-thru experience. The partnership brings to life a first-of-its-kind offering — […]

Smaato Partners with Adsquare to Harness Global Mobile Audience Data

Smaato Partners with Adsquare to Harness Global Mobile Audience Data

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced the integration of a vast trove of mobile audience data into the Smaato Demand Platform (SDX) from adsquare, the neutral and transparent mobile data exchange. Through Smaato’s industry-first exchange-side integration with adsquare, Smaato’s 450+ mobile-first DSPs and demand partners connected to SDX can […]

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