Alibaba Group has formed a strategic alliance with Ford Motors to enhance consumer retail experiences and explore solutions for sustainable mobility. As part of the three-year partnership, Ford will work with Alibaba’s four business units namely AliOS, Alibaba Cloud, Alimama and Tmall and jointly explore mobility services, connectivity, cloud computing, artificial intelligence and digital marketing. […]
Buzzfeed and Brit+Co are using OmniVirt’s technology to deliver 360° photos and interactive 360° video for the latest Samsung holiday campaign. In its continued effort to promote ways that people can create and share 360° content, Samsung has teamed up with Buzzfeed and Brit+Co to showcase the power of its newest Gear 360 camera. Both campaigns […]
adsquare have announced that PushSpring audience data will now be available on adsquare’s mobile-first data exchange. PushSpring specialises indeterministic mobile audience data sourced entirely from mobile apps offering targeting capabilities at scale across over 200M mobile ad IDs in North America. The partnership between adsquare and PushSpring introduces a next generation of mobile marketing capabilities with a uniquely differentiated […]
Adelphic, a self-service platform for cross-channel programmatic advertising, announced the addition of pre-bid viewability and brand safety targeting to its platform from DoubleVerify, a leading independent provider of digital media quality solutions. The offering is available omni-channel across all of Adelphic’s 25+ supply partners, allowing marketers to reach audiences via video, display and native on […]
Location Sciences, the mobile location intelligence company, has partnered with On Device Research, the brand effectiveness company, to deliver a new level of accuracy and precision for measuring media effectiveness in driving store visits, not seen in the UK before. On Device Research’s Mobile Store Effect product will be powered by Location Science’s proprietary first […]
Microsoft and SAP announced integrated offerings to provide enterprise customers with a clear road map to confidently drive more business innovation in the cloud. In a bold show of commitment, the two companies also announced they will be deploying each other’s cloud solutions internally. Through their unique partnership, the companies will co-engineer, go to market together […]
US ride-hailing company Uber signed a strategic deal with Vietnamese financial technology firm MoMo to let passengers pay for rides using MoMo’s e-wallet, the pair said in a statement on November 29. The deal is Uber’s first e-wallet partnership in Southeast Asia, home to 600 million people, and could help the firm catch up with main […]
My Hospital is a hit game, which won the hearts of users all around the world. Since its launch in January 2017, it has been downloaded 6.2 million times. The game allows players to manage their own hospital and treat the patients with a variety of self-crafted medicine. Thanks to the humorous animations, graphics and […]
Preoday, the e-commerce company that provides hospitality companies with leading mobile and online ordering and promotions technology, has signed Wolverhampton Civic Hall and its sister venue, the Wulfrun Hall, as its 29th and 30th theatres in 2017. The double-signing brings the total number of theatres working with Preoday to 30. Theatres using the Preoday platform […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and […]