adsquare have announced that PushSpring audience data will now be available on adsquare’s mobile-first data exchange. PushSpring specialises indeterministic mobile audience data sourced entirely from mobile apps offering targeting capabilities at scale across over 200M mobile ad IDs in North America. The partnership between adsquare and PushSpring introduces a next generation of mobile marketing capabilities with a uniquely differentiated […]
LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes. The B2B network said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the […]
Google is rolling out the ability to make hands-free phone calls to the US and Canada via Google Assistant on Google Home. In a blog post, Google said users in the US simply say, “Hey Google, call…” and calls will be made over users’ Wi-Fi connections. Google Home can call businesses and Google contacts, but it […]
Online payment service PayPal announced it is partnering with instant messaging app Skype to allow users in 22 countries to send money within a conversation via a new feature called Send Money. According to Microsoft, as of August 2, Skype users chatting with contacts in the latest version of the Skype app can swipe right, tap Send Money […]
US doughnut company Dunkin’ Donuts has become the first brand to partner with Waze, a Google-owned traffic and navigation app, for its ‘Order Ahead’ feature. Through the partnership, members of Dunkin’ Donuts DD Perks rewards program will be able to order their favourite Dunkin’ Donuts products by connecting to its mobile ordering feature through the […]
Legoland has launched what it calls a location-based GPS adventure for kids in order to keep the whole car happy on road trips to Legoland in Winter Haven, Florida this spring and summer – and beyond. The interactive theme park for kids developed the experience, Quest to Legoland, in conjunction with Google and marketing and […]
Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. The company confirmed on March 22, that header bidding will available to mobile web publishers via its partnership with six adtech companies – Amazon Publisher Services, AppNexus, Index Exchange, […]
Blis, the global pioneer in advanced location data technology, is partnering with Unacast, the world’s largest network of proximity data and the creators of the Real World Graph, to provide brands greater understanding of who consumers are and how they behave both on- and offline along the path to purchase. These insights will improve attribution […]
Location-based advertising company Retale has acquired Out of Milk, the most popular shopping list app in North America on the Android platform, with close to 10m downloads. Retale, a Bonial.com company, is the leading US location-based mobile and digital company that conveniently connects shoppers with their favourite retailers and brands locally and essentially serves as […]
The New York Times announced that it will launch on Snap Inc.’s Snapchat Discover platform. The Times will create a daily Edition for Snapchatters in the U.S. and Canada based on its popular Morning Briefing, which is designed to help readers prepare for their day, and will be published Monday-Friday. Kinsey Wilson, executive vice president, […]
