Giving brands better insights into their customers, Twitter on July 13, announced the broad release of its Audience API. Between the API’s debut last fall and now, the top request from brands has been the ability to better define and describe audiences of interest, along with visibility into the demographic characteristics of these audiences. And Twitter […]
One of the ironies of going to a yoga class is that all the good work of destressing can be undone in the rush to get to work afterwards, or on the commute home. This is what prompted Finnish yoga devotee Mikko Petäjä to start a live online yoga alternative two years ago. “I worked […]
As Snapchat is about to make enough money to soak up an ocean, entrepreneurial-minded third parties are starting to cash in on the platform in their own ways. The latest is Makeshake, an online marketplace that offers consumers the chance to buy custom-made Snapchat geofilters from digitally minded artists. The website, which has been slowly […]
After having become one of the most viral mobile applications of all time, Pokémon Go will soon include advertising, according to its developer. In an interview with the Financial Times, Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. In […]
Traditional hand-held tour guides may soon go the way of the dinosaur at museums. The Natural History Museum in London is one such museum that is exploring the use of mobile apps to give visitors a more personalized and relevant experience. More than 5.6 million people walk through the Natural History Museum’s doors each year […]
Online marketplace eBay is one of the first retailers to try Google’s AMP, which allows mobile sites to load as fast as possible on smartphones. eBay Inc. is making sure its mobile site not only loads fast, but loads instantly. The online marketplace recently updated some of its mobile pages with Google Inc.’s Accelerated Mobile […]
After designing, launching and analyzing their first virtual reality (VR) campaign, users are more inclined to look straight ahead and to the right, says mobile marketing platform StartApp. Based on a heat map of user eye movements, StartApp found that users spend more than 50% of their time inside the ad on the front and […]
The indie sock seller, Stance, in partnership with Zambezi, won the mobile category’s gold award at the 2016 Cannes International Festival of Creativity, for its Star Wars sock line’s innovative online shopping experience. Stance had to compete with large name brands such as Target and Walmart, who were spending loads on promoting their own Star […]
The Sydney Opera House’s campaign #ComeOnIn, which was an attempt to attract visitors to come inside the building rather than simply viewing it from the outside, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. The Sydney Opera House is the most Instagrammed spot in Australia, with over 8.2 million […]
Marketing firm, Kenshoo, has just become the first marketing technology provider to roll out full support for Google’s Expanded Text Ads (ETAs). When it launched in May, 45+ advertisers among the Internet Retailer Top 1000 began to deploy ETAs through Kenshoo. Since then, the company has served over 3.5m ETAs and 40% of weekly keyword […]