As millions of people prepare to give loved ones brand new smartphones this holiday season, Facebook is giving businesses more ways to ply their recipients with apps to populate them. The social network is launching a new mobile ad format that lets companies showcase products in which a particular customer has shown an interest along […]
A recent Mobile Marketing Association report, titled “How Marketers Are Using Location Data – And the Road Ahead” found that the majority of marketers see location data as a key component of mobile advertising. Forty-six percent of marketers and 47 percent of agencies believe location data is critical, and an additional 50 percent of marketers and 43 […]
Retail performance mobile marketing expert Fidzup recently announced it raised $3.7 million in a new funding round with venture capitalists Cap Horn, Turenne Capital and existing investors. The Paris-based company brings mobile programmatic advertising to physical stores. “All of the big players in the app-tech industry have built their platforms to optimize and measure how […]
Marketron, the leading provider of business software solutions and services for the media industry, announced a strategic partnership with location intelligence company Cuebiq for use of its real-time foot traffic attribution offering, VisitQ Real-Time, for advertising campaigns Marketron is running for its media partners. “With over 90% of retail transactions occurring offline in the physical […]
Mobile linking platform Branch has launched a new solution that enables advertisers to easily integrate deep links into their product feeds in dynamic ad campaigns, instantly delivering consumers to content within native apps. The new solution lets advertisers creates mobile-optimised links for product feeds at scale that take consumers to ad content in the app […]
Google has rolled out Trusted Contacts, an app to let users’ loved ones know they’re safe. The launch coincides with the aftermath of a deadly Oakland, California fire over the weekend, during which Facebook activated its Safety Check feature, according to the San Jose Mercury News. The new Android app lets users identify trusted contacts […]
The Mobile Majority, a data monetization and mobile media execution solution announced that it has acquired Gimbal, the leading enterprise-grade mobile engagement and location intelligence platform used by some of the world’s largest brands, retailers, advertisers, venues, and out-of-home (OOH) networks. Gimbal’s sophisticated location services infrastructure and data will help The Mobile Majority’s clients and […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, is announcing research based on hundreds of mobile user acquisition campaigns in 2016 proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units. Despite the challenges of customizing native ads to match the look and feel […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/12/FORD_SCREENENG.mp4[/KGVID] To promote the Ford Edge’s innovative BLind spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the […]
The White House has taken a step into the world of augmented reality, with the help of the White House Historical Association and Nexus Studios, with the launch of the 1600 app. The app gives users the opportunity to experience 1600 Pennsylvania Avenue – commonly known as the White House – in a different way […]