Gameloft Advertising Solutions announced that it has partnered with Moat, a SaaS analytics and intelligence company focused on building products for brand advertisers and premium publishers, to offer trusted third party measurement and the ability to transact on viewable impressions delivered through the Gameloft mobile advertising network. Used by the world’s top publishers and advertisers, Moat has emerged as the industry standard for Attention Analytics.
The mobile ad ecosystem has been growing exponentially and is expected to surpass desktop by accounting for 51% of global digital ad spending this year, according to eMarketer forecast. By 2018, mobile ad spending will rise to $166 billion, or 66% of total digital ad spend. As such, mobile has become the first digital screen and the most accessed device, making viewability more important than ever.
Through this partnership, Gameloft Advertising Solutions offers brands the ability to analyze viewability and attention metrics with greater precision and transact on viewable impressions, as defined by the MRC and measured by Moat.
“With digital ad spending continuing to scale, marketers and publishers are shifting their focus to sustainable models where ‘viewable’ is the transaction currency,” said Jonah Goodhart, CEO and Co-Founder of Moat. “We are proud to power transactions on Moat measured campaigns for Gameloft Advertising Solutions, which has always prioritized premium in-game advertising solutions and transparency for brands.”
“Transparency and viewability are increasingly at the forefront of brands’ digital advertising strategy. They have always been at the heart of our commitment to our clients’ success and this partnership with Moat confirms it. With the integration of Moat’s analytics to our solutions, we provide advertisers with the key insights and metrics they need, as well as 100% viewable impressions guaranteed on all brand campaigns.” said Alexandre Tan VP Advertising at Gameloft.
Source: Gameloft Advertising Solutions