With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. The greatest contributor to this category is mobile video ad monetisation. Indeed, 31% of mobile publisher revenue comes from mobile video ads according to a recent report by AdColony. The report looked at top mobile […]
Programmatic mobile advertising company TabMo has recruited Henna Firdos for the new role of platform operations manager. She joins from location-based mobile advertising company, Blis, prior to which she worked at The Exchange Lab trading across multiple demand side platforms (DSPs). Firdos will provide training and technical support to TabMo’s UK-based self-serve customers. This hire […]
Q1 was the busiest quarter for martech Mergers & Acquisitions (M&A) deals on record. Private equity investment in adtech grows to 15% in Q2. Results International, specialist technology advisor on M&A and fundraising to the global marketing, technology and healthcare sectors, revealed figures for adtech and martech M&A for the first half of 2017. At 217 deals, the […]
Spanish winemaker Barbadillo has launched an NFC (near field communication) campaign promoting a cash prize giveaway on bottles of its Castillo de San Diego wine. 126,000 bottles have been NFC-enabled, using Thinfilm’s SpeedTap tags and Brand Analytics. The connected bottles are being sold through 15 major supermarket chains and superstores in Spain, including El Corte Inglés, Carrefour, Hipercor, Alcampo, […]
Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly benchmark report from ad verification company Meetrics. In the second quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 47% […]
Mobile advertisement firm Adplay has introduced a number of new features designed to improve the experience of advertising on mobile platforms. The company said that as mobile advertising becomes the main channel for digital ad spending, it is increasingly important to engage audiences in new ways, breaking away from the traditional banner ad. The new […]
Sharing cool experiences is now easy thanks to QuikStories – a new GoPro app feature that automatically pulls footage from a HERO5 camera and creates ready-to-share videos on mobile. QuikStories are polished, shareable videos featuring customizable music, filters, and effects. “QuikStories is our biggest leap forward since the invention of the GoPro itself,” says GoPro founder and CEO, Nicholas Woodman. “QuikStories is the simple storytelling solution our […]
YouTube’s ad-free subscription version, Red which enables people to pay to remove ads, is set to merge with Google Play Music to create a new music streaming service. The merger, which was revealed by YouTube’s head of music Lyor Cohen at a conference in New York, has long been on the cards since Google combined the […]
BuzzFeed’s foodie content platform Tasty has launched the Tasty One Top, a bluetooth-enabled induction cooktop. In an interesting move for a media company, Buzzfeed’s latest media rethink involves bringing its foodie platform Tasty into the kitchen with the launch of a smart appliance. Currently only available on pre-order in the US, the One Top connects […]
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience […]