Programmatic mobile advertising company TabMo has recruited Henna Firdos for the new role of platform operations manager. She joins from location-based mobile advertising company, Blis, prior to which she worked at The Exchange Lab trading across multiple demand side platforms (DSPs).
Firdos will provide training and technical support to TabMo’s UK-based self-serve customers. This hire follows the recent signing of Dan Read as head of platform sales as TabMo continues to expand in this area of its business in response to client demand.
There is an increasing industry trend for advertisers and agencies to bring ad tech platforms in house in order to benefit from increased efficiencies, greater transparency and reduced media costs.
TabMo’s DSP, Hawk, provides location targeting technology, access to multiple data points, premium inventory via prebuilt private marketplaces and tools that allow creatives to be adapted for mobile, and enhanced to provide greater audience interactivity.
Chris Childs, managing director at TabMo UK, comments: “Clients increasingly want to use our platform in-house and we are committed to ensuring they see the best possible results. Henna brings excellent experience to the role, along with DSP knowledge gained from working with key players in the industry, including Blis and The Exchange Lab.”