TabMo’s Point to Purchase solution lets brands measure true ROI on mobile ad campaigns

TabMo’s Point to Purchase solution lets brands measure true ROI on mobile ad campaigns

TabMo’s Point to Purchase solution enables consumer brands and retailers to track the meaningful actions that take place as a result of their mobile advertising activity, thereby delivering a definitive measurement of the return on investment (ROI) of a specific campaign. Building on TabMo’s drive-to-store solution, Branding to Store, Point to Purchase bridges online and offline […]

TabMo becomes first mobile DSP to use Fenestra’s blockchain technology

TabMo becomes first mobile DSP to use Fenestra’s blockchain technology

TabMo has become the first mobile advertising demand side platform (DSP) to be a certified adopter of Fenestra’s blockchain technology in a move that verifies TabMo’s continued commitment to transparency. Inefficiencies, hidden costs and opaque trading agreements in the programmatic ecosystem drive overall lack of transparency, which in turn fuels the ongoing problem of ad fraud […]

TabMo’s DSP gets connected TV, DOOH, and audio

TabMo’s DSP gets connected TV, DOOH, and audio

Mobile ad tech firm TabMo now gives advertisers the ability to run campaigns that display complementary messages to audiences across advertising channels. Through the company’s Hawk DSP, advertisers are able to amplify their message across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying their message across additional channels, strengthening […]

TabMo activates DOOH, connected TV and audio on its mobile advertising platform, Hawk

TabMo activates DOOH, connected TV and audio on its mobile advertising platform, Hawk

TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels. For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying […]

TabMo hires Peter Boler as head of regional sales

TabMo hires Peter Boler as head of regional sales

TabMo has hired Peter Boler to run its regional sales operation as it continues to expand its UK presence. The move will see the creative mobile demand side platform (DSP) develop and strengthen its relationships with brands and agencies based outside London as it helps them take advantage of ongoing advancements in mobile advertising technology. […]

TabMo announces results of ‘Branding to Store’ study at DMEXCO 2018

TabMo announces results of ‘Branding to Store’ study at DMEXCO 2018

Six months after launching ‘Branding To Store’, its powerful mobile advertising solution for retailers wanting to drive customers to their outlets and FMCG brands that need to attract consumers to stores that stock their products, TabMo is publishing the results of the first-ever benchmark study into campaigns using this tool. The full study is attached, […]

TabMo and Playground xyz raise the creativity game in mobile advertising

TabMo and Playground xyz raise the creativity game in mobile advertising

TabMo is expanding the creative options available to advertisers and agencies using its mobile creative demand side platform (DSP) Hawk through a new partnership with Playground xyz, a specialist rich media platform and marketplace for unique advertising formats on mobile. The Playground xyz formats are high impact units that enable advertisers to increase brand awareness and improve […]

TabMo and zeotap partnership delivers ‘precision advertising’ for mobile

TabMo and zeotap partnership delivers ‘precision advertising’ for mobile

 TabMo, the first mobile creative demand side platform (DSP), has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences. Partnering with large telecoms and exclusive enterprise partners, zeotap has access to anonymised, ID-verified mobile data as well as […]

TabMo and adsquare combine mobile ad creative automation with real-time campaign ROI measurement

TabMo and adsquare combine mobile ad creative automation with real-time campaign ROI measurement

 TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. The unique feature has been built to meet the needs of TabMo’s retail brand clients […]

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology […]