Mobile advertisement firm Adplay has introduced a number of new features designed to improve the experience of advertising on mobile platforms.
The company said that as mobile advertising becomes the main channel for digital ad spending, it is increasingly important to engage audiences in new ways, breaking away from the traditional banner ad.
The new features aim to provide advertisers with a greater variety of options to engage their audience.
The latest push introduces the option of a 360 degree view for ads, allowing advertisers to upload 3D images of their products and allowing customers to view them from all angles.
Another new feature allows users to create carousel ads which showcase a number of the company’s products in sequence, allowing customers to move back and forth between several using arrows.