AT&T has worked 140 years to perfect phone service, while Time Warner Inc. has spent decades churning out popular magazines, television shows and movies for the big screen. But the two companies, which both are laboring to hold onto customers, confront a similar challenge: how to deliver content to younger consumers who are turning away […]
Google, which is set to report Q3 earnings this week, now makes more ad dollars from mobile than from the desktop globally, according to eMarketer’s latest estimates of ad revenues at major publishers. But in its home market of the US, that revenue flip is still in the (very near) future. The shift in share […]
China is, by a sizable margin, the world’s fastest growing mobile advertising market. The east Asian giant saw mobile ad spend rise 931% in Q2 2016 over 2015, according to data from mobile ad platform Smaato. This compares to an overall rise in mobile ad spending increasing 103% globally. Other notable jumps were seen in […]
Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato’s platform receives over 300 billion ad impressions each month, which are auctioned through a network of over 450 […]
R/GA London, the company for the Connected Age, is working with the Unilever oral care brand, Signal Pepsodent, to drive worldwide behavioural change in just 21 days with a free service which encourages parents and children to brush their teeth together and develop good brushing habits for life. “Little Brush, Big Brush” is one of […]
Groupama Insurance and Saatchi & Saatchi Italy has released their latest campaign ‘SantinoSafetySystem’ which uses innovative technology to help prevent road accidents caused as a result of texting while driving. The anti-text and drive technology comes in the guise of ‘Santini’ which are traditional holy cards that many car owners in Italy adorn their dashboards […]
Nobody likes receiving junk texts – but what if a potential customer indicated they wanted to hear from you? That appears to be Google’s thinking behind click-to-message ads, a new AdWords feature that invites consumers to send SMS text messages to companies that provide products or services they might be interested in using. “If you’re […]
Techstars Seattle graduate Leanplum has raised $29 million in a Series C round, led by Canaan Partners with participation from Kleiner Perkins and Shasta Ventures. It’s a big round for the startup company, which left Seattle for San Francisco shortly after graduating from the Techstars program in 2012. The latest round brings total funding in Leanplum […]
POKKT, a mobile video advertising platform in India and South East Asia, has announced the launch of a new in-app mobile retargeting product suite. POKKT adds this formidable suite to its progressive mobile ad platform, giving advertisers the ability to remarket and defined audience segments and niches efficiently. Commenting on the development, Manish Tewari, POKKT’s […]
Flipboard announced 65 new publications available on its platform through partnerships with publishers Bonnier, Rodale and The Enthusiast Network (TEN). The new titles, such as Motor Trend, Working Mother and Runners World, add breadth and depth to the topics people follow on Flipboard. In the months ahead Flipboard will add more sources and important voices […]