ZipJet, the on-demand dry cleaning and laundry service, launched #LAUNDRYLIBERATION day across London, Paris and Berlin. The integrated marketing campaign spanned press, experiential, digital display, outdoor, PR and social media. The stunt saw a ZipJet branded tank roll through the streets of London, surrounded by a troupe of professional dancers who performed choreographed routines outside […]
Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE initiative, where KFC will contribute upto ₹5 from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger. These short, animated films […]
Strategy: The objective of this mobile campaign was to generate a different user experience in which Juan Valdez’s customer could interact with the products during different times through the day. Regardless of the time or weather and could still find adequate product offerings in Juan Valdez stores, trying to become the best alternative for the […]
MediaBrix, a fast-growing startup whose software delivers “moment-based” mobile advertising, is going after one of the most difficult demographics in the ad business – teens. MediaBrix gives advertisers a chance to target people based on what is happening when they are using an app, as well as on the emotions commonly associated with those circumstances. […]
Flipboard launches Storyboard, a new ad experience that enables brands to tell powerful and complete narratives using multiple native formats—stitching together articles, images, animated .gifs, video, and audio— to the social magazine’s 90 million monthly readers. Sephora is among the first brand partners to roll out Storyboard campaigns, connecting with premium audiences while they’re engaging […]
PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken over desktop spend (£762m) for the first time. In fact, it is mobile that has driven the growth in overall digital ad spend, which has seen a 16.4% rise – the highest first-half […]
WPP announces that its wholly-owned operating company Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire, subject to regulatory approval, Triad Retail Media, a leading digital retail media specialist in the US. Triad’s gross revenues were over US$500 million for the year ended December 31, 2015 with net revenues of […]
If the future of advertising is mobile-led, then O2-owner Telefonica’s measured attempt to control the delivery of ads across its network spotlights the power it could wield in a market dominated by Facebook and Google. There aren’t many mobile operators that don’t harbor a similar ambition, though like the Spain-based provider – the bulk of […]
Kargo today announced a new strategic global partnership with Adelphic, the leading mobile and cross-channel demand side platform (DSP). The partnership enables Adelphic’s clients to purchase premium ad space through Kargo’s alliance of top publishers – including The New York Times, Hearst, and CBS Interactive – and reach more than 186 million consumers in the […]
Reading this on your smartphone? Company advertising departments will be pleasantly unsurprised. Consumers’ obsession with their smartphones meant that firms increased their mobile advertising budgets by 56 per cent year-on-year to £1.7bn in the first half of 2016. This means that 36p in every £1 spent on internet advertising now goes on phones, up from […]