Saavn announced the launch of programmatic audio advertising in India, the newest addition to Saavn’s extensive suite of advertising technology offerings. This groundbreaking new platform, created in partnership with AdsWizz, automates the real-time buying, targeting, optimization, and reporting of audio ad inventory into a few simple steps. Major brands across India, including Saavn’s current base […]
Tinder is working with Facebook’s third-party ad tech network to allow advertisers to purchase ads programatically. The company revealed the news during the Q4 earnings summary of its parent company, Match Group, with the firm’s chairman and chief executive Greg Blatt saying that the move will allow the dating platform to serve ads in excess […]
Snap Inc. has been trying to secure deals with the world’s largest ad holding companies ahead of its initial public offering, but it isn’t just cozying up to the media buying firms that control billions in ad spending. The company, which owns popular messaging app Snapchat, has teamed up with ad holding company Interpublic Group […]
Japanese instant messaging platform Line has launched a messaging platform for the workplace, as it looks to do battle with the likes of Slack, Facebook and Microsoft. According to Tech in Asia, Line Works is a paid service, after a free 30-day trial, with subscriptions ranging from $2.70 to $8.90 per user per month. It […]
Mobile gaming is enjoying unprecedented annual growth across the board racking in more revenue than the global box office takings from the leading movies, according to data from SuperData Research and Unity Technologies. In 2016, the global mobile market generated $40.6bn in revenue on the back of 18% annual growth (a mammoth spurt which saw […]
Google is partnering with internet security provider Cloudflare and native programmatic ad network TripleLift to improve its Accelerated Mobile Page (AMP) ads. This partnership coincides with the introduction of Firebolt, a Cloudflare solution that speeds up and secures ad delivery. Firebolt is said to enable ‘ad networks to improve the ad viewing experience for increased […]
Marketo, the leading provider of marketing software and solutions, released its inaugural Marketing Benchmark Report, a survey that measures the marketing maturity of today’s marketers – from how they think about strategy to how they execute campaigns and use technology, such as Marketo’s Engagement Platform, to make it possible. While marketers are making great strides […]
IAB (Interactive Advertising Bureau) and the JIAA (Japan Interactive Advertising Association) announced that JIAA is becoming the 43rd national IAB licensee. It will be known as IAB Japan (JIAA). Led by Yoshio Takada, who serves as JIAA’s Chairperson, the newly IAB-affiliated trade organization will work with IAB to drive common goals, promote global standards and […]
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer ‘middleman’ allows brands that previously had no direct relationship with their customers to develop one. David Tiltman, Head of Content at Warc, says, “Low-cost start-ups have disrupted established […]
According to the latest market study released by Technavio, the global mobile augmented reality market is expected to grow at a CAGR of more than 77% during the forecast period. The research report — ‘Global Mobile Augmented Reality Market 2017-2021’ — provides an in-depth analysis of the market in terms of revenue and emerging market […]