Kodak pulls mobile wiping stunt on unknowing Londoners

Kodak pulls mobile wiping stunt on unknowing Londoners

Kodak has joined forces with Imperial Leisure to take to the streets of London with a custom charger as part of a stunt ‘wiping’ people’s mobile phones. The experiment, a collaboration between the creative agency and the Kodak Moments app, revealed how people react when their phones are wiped by mistake. Promoting the fact that […]

Dunkin’ Donuts debuts with Waze’s Order Ahead feature to boost brand loyalty

Dunkin’ Donuts debuts with Waze’s Order Ahead feature to boost brand loyalty

US doughnut company Dunkin’ Donuts has become the first brand to partner with Waze, a Google-owned traffic and navigation app, for its ‘Order Ahead’ feature. Through the partnership, members of Dunkin’ Donuts DD Perks rewards program will be able to order their favourite Dunkin’ Donuts products by connecting to its mobile ordering feature through the […]

Legoland extends the park experience with educational, road-trip-friendly GPS for kids

Legoland extends the park experience with educational, road-trip-friendly GPS for kids

Legoland has launched what it calls a location-based GPS adventure for kids in order to keep the whole car happy on road trips to Legoland in Winter Haven, Florida this spring and summer – and beyond. The interactive theme park for kids developed the experience, Quest to Legoland, in conjunction with Google and marketing and […]

Messenger takes on Apple & Google by offering real-time location sharing

Messenger takes on Apple & Google by offering real-time location sharing

Facebook Messenger has incorporated real-time location sharing within the communication tool for the first time, enabling users to broadcast their whereabouts to a friend in one hour intervals. The added functionality brings Facebook into contention with similar tools offered by Apple’s own iPhone messages app and Google Maps. The functionality was prompted by an observation […]

Unilever look to programmatic display ads as they “generate £1.47 for every pound spent”

Unilever look to programmatic display ads as they “generate £1.47 for every pound spent”

Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent. The data was calculated by the Internet Advertising Bureau (IAB), which was one of the partner organisations that took part in Unilever’s ongoing […]

People Challenged to Live 12 Hours without WeChat in New Documentaries

People Challenged to Live 12 Hours without WeChat in New Documentaries

China has changed from ‘I’ll call you’ to ‘I’ll WeChat you.’ WeChat is the main tool through which the nation connects to each other in their daily lives – despite it only going online 6 years ago.  But, where is the line between connected and “over-connected?”  Undoubtedly, technology brings us closer, but it also brings us new […]