WeChat is ready to celebrate the next Singles’ Day on 11/11, thanks to a collaboration between Digital Retex, European Tencent Trusted partner, and Fireworks, one of the first creative agencies specialized in e-commerce in China. Among the different versions, the celebrations of the day dedicated to the lonely hearts probably started in the 90’s when […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the availability of LiveRamp’s platform to publishers. This solution allows publishers to better monetise their audiences by supporting brands’ people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent […]
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced the integration of a vast trove of mobile audience data into the Smaato Demand Platform (SDX) from adsquare, the neutral and transparent mobile data exchange. Through Smaato’s industry-first exchange-side integration with adsquare, Smaato’s 450+ mobile-first DSPs and demand partners connected to SDX can […]
Vodafone has said it wants to be seen as an innovator as it continues its pivot towards a customer-centric strategy, with the telecom firm’s Chief Operating Officer and Director of Customer Service Neil Blagden, explaining why AI is helping fuel a shift in perception for the brand. Fresh from following its competitor Three in abolishing roaming […]
Up until recently, the thought of turning on your mobile data when abroad may have seemed like a ludicrous idea. It seemed that each year brought with it a fresh batch of horror stories about holidaymakers being hit with monster mobile phone bills after downloading movies while overseas, and I’m sure you must have heard […]
Snapchat has launched a fresh set of self-serve tools globally, which will allow all brands using the platform to create bespoke ads and target them without the need for a third-party. The company has added a feature called Snap Publisher to its toolkit for brands. The tool has been in testing for the past few […]
Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps. According to a report in AFTV News, the encrypted service could integrate SMS, video and voice calls, stickers, gifs and emojis, games, photo sharing, ‘@mentions’ and photo and video filters. The service […]
Mr Bean, the buffoonish alien sitcom character played by Rowan Atkinson in the 90s, is the face of a new mobile phone game to attract tourists to London. London & Partners, the mayor of London’s promotional agency, has hired Endemol Shine Group and Pointvoucher to design and market “Play London with Mr Bean”, which uses the […]
Facebook has created five new messaging tags, which enable bots created for its Messenger platform to respond to customer actions in specific ways and send messages outside of the 24-hour window usually allowed for interactions. The new tags enable Messenger bots to provide users with updates about existing appointments, events in computer games or sports they are […]
Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published on July 17. Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016. This increase will be driven by a 35% increase in viewing on mobile devices (smartphones […]