Female customers 60% more likely to view mobile content before they buy a car

Female customers 60% more likely to view mobile content before they buy a car

The automotive industry would benefit by strengthening relationships with its influential female customers through the content it shares on mobiles, according to research by CitNOW. Analysis of 2,000 consumers found that women were over 60% more likely than men to watch video content on their mobile phones. And, while research suggests that nearly half (43%) […]

Facebook is banning all cryptocurrency and ICO ads

Facebook is banning all cryptocurrency and ICO ads

Facebook has made the move to ban any ‘misleading’ advertising related to cryptocurrencies and initial coin offerings (ICOs) in a bid to protect users from the rise in scams and fraud that cryptocurrencies have come along with. Under the newly-created policy, any ads “that promote financial products and services that are frequently associated with misleading […]

Chat app Line announces plan for cryptocurrency services, loans and insurance

Chat app Line announces plan for cryptocurrency services, loans and insurance

Line, the messaging app with around 200 million monthly users, is embracing bitcoin and other cryptocurrencies to fend off increased competition from Facebook and others. The Japanese company has announced the creation of a new financial services division which will spearhead a move into cryptocurrencies and other services including loans and insurance. Line already operates […]

Amazon Treasure Truck brings goodies to Whole Foods parking lots

Amazon Treasure Truck brings goodies to Whole Foods parking lots

Amazon has something like an ice cream truck designed for adults, only it contains far more exciting things than ice cream. The vehicle is called the Treasure Truck, and Amazon has announced that it will be bringing the truck to various Whole Foods parking lots around the US, giving customers a chance to buy trending […]

Instagram now allows businesses to schedule their posts

Instagram now allows businesses to schedule their posts

Instagram has finally introduced the ability to schedule posts on its platform – though the feature only works for photos, is only available through third-party social media management platforms, and is only available for business profiles for the time being. The introduction of scheduling through third parties means businesses will have to pay for the […]

Google completes $1.1 billion deal for HTC’s design talent

Google completes $1.1 billion deal for HTC’s design talent

Google has announced the completion of its $1.1 billion deal to buy a large slice of HTC’s hardware business. The acquisition was announced back in September 2017 but now it has passed the requisite approvals and is finalized. Beyond the transfer of over 2,000 engineers from HTC — that’s around one-fifth of HTC’s engineering team […]

Verve expands its Premium Mobile Programmatic solution for UK and International location marketers

Verve expands its Premium Mobile Programmatic solution for UK and International location marketers

Verve, the leading location-based mobile platform, has set its sights on capturing a significant slice of the UK’s £2.6bn mobile programmatic advertising market, with the expansion of its Premium Programmatic Mobile solution through Rubicon Project’s leading Orders platform, completing its international end-to-end product suite. Verve’s programmatic solution is now available to UK and international advertisers, […]

Alibaba pays tribute to underdogs in major Olympics campaign

Alibaba pays tribute to underdogs in major Olympics campaign

In its first global branding campaign, Alibaba is making a big play for higher international visibility by focusing on “the greatness of small”. Launched for the upcoming PyeongChang 2018 games, the campaign features a cast of multinational athletes who have made, or may make, outsized impacts. The three-part series by BBDO China, which debuted Monday, […]