YouTube is expanding its Super Bowl playbook in 2018. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out a few new ad products for marketers looking to re-engage with viewers on their second […]
The automotive industry would benefit by strengthening relationships with its influential female customers through the content it shares on mobiles, according to research by CitNOW. Analysis of 2,000 consumers found that women were over 60% more likely than men to watch video content on their mobile phones. And, while research suggests that nearly half (43%) […]
Facebook has made the move to ban any ‘misleading’ advertising related to cryptocurrencies and initial coin offerings (ICOs) in a bid to protect users from the rise in scams and fraud that cryptocurrencies have come along with. Under the newly-created policy, any ads “that promote financial products and services that are frequently associated with misleading […]
Line, the messaging app with around 200 million monthly users, is embracing bitcoin and other cryptocurrencies to fend off increased competition from Facebook and others. The Japanese company has announced the creation of a new financial services division which will spearhead a move into cryptocurrencies and other services including loans and insurance. Line already operates […]
Amazon has something like an ice cream truck designed for adults, only it contains far more exciting things than ice cream. The vehicle is called the Treasure Truck, and Amazon has announced that it will be bringing the truck to various Whole Foods parking lots around the US, giving customers a chance to buy trending […]
Instagram has finally introduced the ability to schedule posts on its platform – though the feature only works for photos, is only available through third-party social media management platforms, and is only available for business profiles for the time being. The introduction of scheduling through third parties means businesses will have to pay for the […]
Snapchat has announced a new feature called Bitmoji Deluxe, adding hundreds more options to customize your avatar, including new skin tones, hairstyles, eye and hair colors, facial features, and accessories. On Bitmoji Deluxe, you can snap a selfie and use it as a reference to design your avatar. When you select a particular eyebrow style, […]
Google has announced the completion of its $1.1 billion deal to buy a large slice of HTC’s hardware business. The acquisition was announced back in September 2017 but now it has passed the requisite approvals and is finalized. Beyond the transfer of over 2,000 engineers from HTC — that’s around one-fifth of HTC’s engineering team […]
Verve, the leading location-based mobile platform, has set its sights on capturing a significant slice of the UK’s £2.6bn mobile programmatic advertising market, with the expansion of its Premium Programmatic Mobile solution through Rubicon Project’s leading Orders platform, completing its international end-to-end product suite. Verve’s programmatic solution is now available to UK and international advertisers, […]
Tecno Mobile India has launched a new campaign for the Camon i. The launch of the TVC comes right after the unveiling of Tecno’s Camon i, its first smartphone under the global flagship Camon series, in India. The campaign was created in association with Creativeland Asia. It is directed by Kartik Ramnathkar and produced by […]