Tecno Mobile India has launched a new campaign for the Camon i. The launch of the TVC comes right after the unveiling of Tecno’s Camon i, its first smartphone under the global flagship Camon series, in India. The campaign was created in association with Creativeland Asia. It is directed by Kartik Ramnathkar and produced by Mayur Goel.
Set in various situations, locations and times of day, the modish TVC very tactfully captures the brand idea – ‘Magic in any light’. The TVC highlights a day in a girl’s life with her selfies, starting from when she wakes up in the morning to her happening night-life and everything in between.
The TVC covers her ‘Good Morning’ selfie and a breakfast picture, showcasing the picture quality in the morning light. This is followed by a selfie in the auto rickshaw, then one at her desk at work, then with her boyfriend at the beach during sunset, one at a café, and at last some fun party pictures at night. In 30 seconds, the TVC aptly shows off Camon i’s camera prowess of capturing amazing shots under any light.
Gaurav Tikoo, Senior Vice President Marketing, Transsion India, said, “Seizing the fun and worthwhile moments in a day and sharing it with one’s friends and folks is a trend of this insta-age. Riding on this trend, Tecno’s Camon i series has been designed for the spirited people who like to keep up with such drifts in a generation. Apart from that, we are also focused on upping the ante for smartphone photography and its picture quality. In this context, now anyone can create magic at any time of the day with Camon i’s ‘Tecnomagic’ camera. Through this TVC, the idea was to bring its superlative camera features to the fore and highlight Camon i’s brand promise ‘Magic in any light’.”
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “Two truths define this film. The first one is that young people today document their entire lives on their smartphone cameras. And the second truth is that Tecno Camon i has some of the greatest features on both its cameras that make it the best to take pictures in any kind of light (you should actually see the pictures it can shoot in the lowest of lights to believe it). The film is a portrayal of both these truths.”
Source: Campaign Brief Asia