Line partners with Folio for an in-app investment management portal

Line partners with Folio for an in-app investment management portal

Line Corporation, the Japanese subsidiary of South Korean internet company Naver Corporation, has entered into a ‘capital alliance’ with investment management firm Folio, which will see its service integrated into the Line messaging app. Following a Line investment in Folio, the pair will work to implement the service on the Line app – which now […]

Twitter begins trialling its ‘save for later’ feature

Twitter begins trialling its ‘save for later’ feature

Twitter has begun testing a feature which enables users to privately save tweets that interest them to look at later. News of the feature – which is called ‘Bookmarks’ – first surfaced in October, when Twitter product manager Jesar Shah revealed a prototype of the feature. Back then, it was dubbed ‘save for later’. For Hack Week […]

Israeli mobile ad firm Taptica buys control of Japanese ad firm

Israeli mobile ad firm Taptica buys control of Japanese ad firm

Mobile advertising firm Taptica announced on July 17, that it agreed to acquire 57 percent of Adinnovation Inc for up to $5.7 million in cash, the first Israeli acquisition of a Japanese mobile ad company. Following the opening of Taptica’s office in Seoul in 2016, and together with its presence in China, the acquisition is […]

IAB and JIAA Announce Formation of IAB Japan

IAB and JIAA Announce Formation of IAB Japan

IAB (Interactive Advertising Bureau) and the JIAA (Japan Interactive Advertising Association) announced that JIAA is becoming the 43rd national IAB licensee. It will be known as IAB Japan (JIAA). Led by Yoshio Takada, who serves as JIAA’s Chairperson, the newly IAB-affiliated trade organization will work with IAB to drive common goals, promote global standards and […]

Tinder Asks Users to ‘Swipe the Vote’

Tinder Asks Users to ‘Swipe the Vote’

Tinder has launched ‘Swipe the Vote’, an in-app experience created in partnership with non-profit organisation Rock the Vote, intended to activate voters for the impending US election. The dating app will present users with a simple poll, created using polling platform Wedgies, which asks them to swipe left or right on seven key issues, and to pick the candidate they intend to vote […]

McDonald’s Japan Combines Consumer Micro-Moments with the Weather

McDonald’s Japan Combines Consumer Micro-Moments with the Weather

McDonald’s Japan rolled out a campaign using from the Weather category’s Weather Index when it launched a customizable menu that offered many burger variations. Using sales data from the company’s nationwide network of restaurants, together with weather data, McDonald’s Japan was able to analyze in real time when and where products were selling well, and […]