Instagram is having more and more impact on people’s decisions every day with the app leading a quarter of its UK users to make a purchase based on content they’ve seen. According to a YouGov survey of 500 Instagram users in the UK, commissioned by influencing marketing platform Takumi, 25 per cent of UK Instagram users […]
Billion Dollar Boy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear. With Instagram recently releasing figures showing that Stories now has […]
Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]
The daily demand for something new on social media is leading to repetitive content and declines in the quality of posts when it comes to influencer marketing. According to a Bazaarvoice survey of 4,000 consumers across Europe, 47 per cent of people are tired of the repetitive nature of influencer content, while 23 per cent question a […]
Snapchat has further extended its monetisation strategy with the launch of ‘Snapchat Storytellers’; new functionality designed to increase the involvement of high-reach influencers with adverts in its Discover and Stories channels. The new tool aims to aid brands wishing to better utilise their presence on the medium by engaging with its most successful content creators, […]
Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social […]
Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of a new integration with Instagram that will allow brands to monitor ‘stories-based’ Influencer Marketing campaigns. Instagram has recently reached one billion monthly users and rolled out its new video hub IGTV, stressing the importance of engaging with users using multiple formats. […]
In a bid to help brands maximize the impact of their influencer marketing efforts, BC Web Wise, leading digital marketing agency, has partnered with marketing technology company Qoruz. This partnership will give the BC Web Wise customers an integrated solution for their Influencer Marketing goals, powered by both the companies. BC Web Wise was founded […]
Unilever wants social-media influencers to give themselves an authenticity check. The big-spending advertiser behind such well-pitched products as Dove, Lipton’s tea and Hellman’s mayonnaise intends to announce June 18 that it will no longer work with influencers who buy followers – the coin of the realm in social media. “At Unilever, we believe influencers are an […]
Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of Buzzoole True Reach. Buzzoole becomes the first influencer platform to provide information on the true reach of influencers’ posts thanks to its collaboration with Nielsen, market leading global measurement company. True Reach is based on a proprietary algorithm designed by Nielsen […]