Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap places […]

RhythmOne report highlights strong returns for advertisers & continued growth in influencer marketing

RhythmOne report highlights strong returns for advertisers & continued growth in influencer marketing

RhythmOne, a global advertising technology company, today released its fifth annual Influencer Marketing Benchmarks Report. This industry-leading report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 74 campaigns that ran and were completed between January and December 2017 as part of RhythmOne’s data-driven Influencer Marketing solution, RhythmInfluence. […]

92% of marketers plan to ramp up Instagram influencer efforts, according to Activate

92% of marketers plan to ramp up Instagram influencer efforts, according to Activate

Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released by influencer marketing platform Activate. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89% of influencers and 86% of marketers […]

Just 25% of Instagram influencers are compliant with FTC rules, according to Inkifi

Just 25% of Instagram influencers are compliant with FTC rules, according to Inkifi

While 71.5% of Instagram influencers attempted to disclose their relationships with sponsors, only 25% did so in a way that complies with guidelines from the U.S. Federal Trade Commission, according to a study by Inkifi. Health and fitness influencers were the worst at posting sponsorship notices, with only 60% attempting to disclose and just 16% […]

Qoruz Launches Social Media Campaign Tracker to Help Brands Measure Earned Media Performance

Qoruz Launches Social Media Campaign Tracker to Help Brands Measure Earned Media Performance

Qoruz, one of India’s leading influencer marketing intelligence platform, has announced the launch of its social campaign tracker. Focused on measuring user and influencer generated content and conversations during a brand campaign, this unique tracker helps brands monitor social media platforms for earned media content for specific keywords and ‘hashtags’. It also enables marketers discover […]

Facebook selects Buzzoole for FbStart programme and Apps of the Year awards

Facebook selects Buzzoole for FbStart programme and Apps of the Year awards

Influencer marketing platform Buzzoole has received two nods from FbStart, Facebook’s global start-up programme. Along with being selected for FbStart’s Bootstrap track, a scheme for early stage start-ups that have just launched a mobile app, Buzzoole has also been nominated for FbStart’s Apps of the Year awards, designed to reward the most innovative start-ups in […]