RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

RhythmOne, a Taptica, released its sixth annual Influencer Marketing Benchmarks Report. This report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 67 US-based campaigns that ran and were completed between January and December 2018 as part of RhythmInfluence, the RhythmOne influencer marketing solution. The report provides full-year […]

Klear launches Klear Connect, a CRM solution for managing all Influencer Marketing campaign activity

Klear launches Klear Connect, a CRM solution for managing all Influencer Marketing campaign activity

Klear, the leading influencer marketing technology company, announced Klear Connect, a complete solution for influencer campaign management. Connect streamlines communication between brands and influencers by automating manual processes throughout the influencer program life cycle with an integrated chat service and the ability to collaborate on content, and track payments and Instagram Stories. The new solution […]

Instagram is now the top place to view influencer content

Instagram is now the top place to view influencer content

YouTube is no longer the number one location to view influencer content with the Google-owned platform being eclipsed by Instagram, according to a report from Rakuten Marketing and Viga. The research, which saw 1,000 UK consumers and 200 UK marketers surveyed as part of a global study, found that Instagram is used 65 per cent […]

Buzzoole launches fraud detection tool for Influencer Marketing based on opt-in first-party Instagram data

Buzzoole launches fraud detection tool for Influencer Marketing based on opt-in first-party Instagram data

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee […]

Marketers now wiser about influencer fees, but spend has almost doubled since 2017

Marketers now wiser about influencer fees, but spend has almost doubled since 2017

As influencer marketing continues to get more intelligent, marketers have become savvier when it comes to the social media-led form of marketing. A study in 2017 found that UK marketers were willing to pay more than £75,000 to celebrity influencers for a single Facebook post promoting their brand. Almost two years later, this figure has fallen to […]

Buzzoole Announces US $8.9 Million in Series A Funding

Buzzoole Announces US $8.9 Million in Series A Funding

Buzzoole, the leading influencer marketing platform and service in Europe, announced that it has secured $8.9 million in Series A funding in a round led by StarTIP (Tamburi Investment Partners – TIP (investors in Ferrari, Hugo Boss, Moncler) and “Vertis Venture 2 Scaleup”. Existing investors R301, Brahma AG, Impulse VC and ScaleIT Ventures also participated […]

Younger consumers are forcing brands to change how they approach influencer marketing

Younger consumers are forcing brands to change how they approach influencer marketing

The demand from consumers for authenticity and transparency within influencer marketing has had a significant change on the purpose the marketing technique serves for businesses in the last year. 60 per cent of digital marketers have seen the purpose of influencer marketing change ‘drastically’ for them in the last 12 months, with 56 per cent […]

Pinterest launches influencer marketing program

Pinterest launches influencer marketing program

Pinterest has opened up its content marketing API to third-party influencer marketing platforms, making it easier for brands to work with influencers on the social network. The influencer marketing program has been launched with eight partners – including AspireIQ, HYPR, Influence.co, IZAEA, Klear, Mavrck, Obvious.ly, and Open Influence – which have all integrated the API […]