In a bid to help brands maximize the impact of their influencer marketing efforts, BC Web Wise, leading digital marketing agency, has partnered with marketing technology company Qoruz. This partnership will give the BC Web Wise customers an integrated solution for their Influencer Marketing goals, powered by both the companies.
BC Web Wise was founded in 2000 and has presence in Delhi and Mumbai. Its clientele includes – Hero MotoCorp, Hindustan Unilever, Abbott, Bajaj Consumer Products, Unicef, Bharat Benz, Titan, amongst others. With this partnership, the agency will now have access Qoruz’s product suite and a rich database of over 6 million macro and micro-influencers, to help their clients build long-term, mutually beneficial relationships with the influencers. Qoruz’s product suite helps brands discover and engage with the most relevant influencers for them and thereby generate better traction with the target audience.
The Qoruz product suite is powered by their proprietary AI-powered, multi-contextual engine which brings in the best influencer data in real-time and helps build powerful marketing campaigns to support marketers and help them understand their audiences better. The company already enjoys a marquee clientele which includes Pepsi, Flipkart, Jio, Air Asia, and Heineken.
BC Web Wise appreciated that Qoruz’s capability to identify influencers for every client, every objective separately, is a critical advantage over the generic influencers list providers.
Commenting on the partnership Chaaya Bharadwaaj, Founder and Managing Director, BC Web Wise, said “I was thrilled when we saw what Qoruz’s platform can do. As an agency, we represent brands that need true representation on the web, since their products have direct impact on people. It is extremely vital for marketers to know the influencers who are more relevant, local and relatable to these audiences and work out amazing campaigns with them.”
Speaking about the partnership, spokesperson Ajay Malvankar, Associate Director – ORM, BC Web Wise, said, “We are very excited to have Qoruz onboard, as our partner. This partnership with Qoruz doesn’t enable just us, but our clients and influencers as well, to engage in a win-win model. We are confident that together, we will be able to create a more powerful influencer marketing experience for the end-users, influencers and the brands.”
Praanesh Bhuvaneshwar, CEO and Co-founder, Qoruz, said, “The business of Influencer Marketing has transformed completely in last five years. Earlier, influencers were celebrities, business, and public leaders, sportspeople, etc. But today, anyone with an access to the internet can become an influencer, especially in niche categories. This means that influencer marketers need to adopt a more data-driven, and focused approach involving these influencers. We are really excited that BC Web Wise shares our visions in helping businesses build deeper trust with their customers using influencer marketing.”