Snapchat is launching Creator Shows, starring influencers and celebrities

Snapchat is launching Creator Shows, starring influencers and celebrities

Starting July 10, Snap is launching a new form of content on its platform, titled Creator Shows, which will star a range of digital-native creators, social media influencers, and established celebrities. Creator Shows will be continually added to the Discover page of the Snapchat app, and will focus on a “first-person, personality driven” content experience. So […]

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]

Instagram lets brands turn influencer posts into ads

Instagram lets brands turn influencer posts into ads

Instagram has launched a tool that will let advertisers pay to make influencer posts appear as ads so that they reach a bigger audience. Until recently, brands who paid influencers to post sponsored videos or images on their Instagram profiles have had their reach limited to that particular influencer’s following on the platform. Now, posts uploaded […]

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

RhythmOne, a Taptica, released its sixth annual Influencer Marketing Benchmarks Report. This report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 67 US-based campaigns that ran and were completed between January and December 2018 as part of RhythmInfluence, the RhythmOne influencer marketing solution. The report provides full-year […]

Klear launches Klear Connect, a CRM solution for managing all Influencer Marketing campaign activity

Klear launches Klear Connect, a CRM solution for managing all Influencer Marketing campaign activity

Klear, the leading influencer marketing technology company, announced Klear Connect, a complete solution for influencer campaign management. Connect streamlines communication between brands and influencers by automating manual processes throughout the influencer program life cycle with an integrated chat service and the ability to collaborate on content, and track payments and Instagram Stories. The new solution […]

Instagram is now the top place to view influencer content

Instagram is now the top place to view influencer content

YouTube is no longer the number one location to view influencer content with the Google-owned platform being eclipsed by Instagram, according to a report from Rakuten Marketing and Viga. The research, which saw 1,000 UK consumers and 200 UK marketers surveyed as part of a global study, found that Instagram is used 65 per cent […]

Buzzoole launches fraud detection tool for Influencer Marketing based on opt-in first-party Instagram data

Buzzoole launches fraud detection tool for Influencer Marketing based on opt-in first-party Instagram data

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee […]

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