TAG Heuer, in close collaboration with Intel, Google and AKQA, introduce TAG Heuer Connected Modular 45. With built-in GPS, fully water-resistant to 50m and fitted with Android Pay, this timepiece combines pioneering technology, modular design and Swiss watchmaking craft, to create a watch that is perfect for every moment of any day. TAG Heuer Connected […]
M&C Saatchi Mobile announced that it has entered into a Global Partnership Agreement with Google to strengthen the relationship, ensure its clients continue to have access to best in class mobile first digital solutions and scale advertising across their range of products. The partnership will begin by building upon the extensive work already being conducted […]
Mobivity Holdings Corp., the provider of SmartSuite, an award-winning mobile marketing and customer engagement platform, announced they are joining a new early access program for RCS (Rich Communications Services) business messaging from Google. The new program, designed for brand marketers, will help businesses upgrade their mobile messaging from SMS to RCS, delivering more detailed and […]
Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and Powered by Google, has launched the inaugural MDEX, ranking the world’s most “mobile ready” brands based on five dimensions across both mobile presence and performance. The MDEX’s framework was built and developed over a six […]
Facebook’s mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns on Android devices a higher return on investment (ROI) compared with Google AdWords, according to a study released on February 7. San Francisco-based Singular, which focuses on mobile analytics, published the study — The Mobile […]
Google is partnering with internet security provider Cloudflare and native programmatic ad network TripleLift to improve its Accelerated Mobile Page (AMP) ads. This partnership coincides with the introduction of Firebolt, a Cloudflare solution that speeds up and secures ad delivery. Firebolt is said to enable ‘ad networks to improve the ad viewing experience for increased […]
Google has rolled out Trusted Contacts, an app to let users’ loved ones know they’re safe. The launch coincides with the aftermath of a deadly Oakland, California fire over the weekend, during which Facebook activated its Safety Check feature, according to the San Jose Mercury News. The new Android app lets users identify trusted contacts […]
Google is attempting to win over Black Friday shoppers with a new search function that will allow them to see how busy shops and other popular destinations are in real-time. When users search for a shop on Black Friday, Google will deliver a status update, such as “a little busy”, and information about how long […]
Mobile plays a pivotal role in overall marketing plans of not just new economy brands but traditional players as well, with the latter now going beyond brand awareness campaigns on digital. And rightly so. According to a Criteo survey, 36% of online traffic for major retail, e-commerce and travel companies in India, comes from mobile […]
Google, which is set to report Q3 earnings this week, now makes more ad dollars from mobile than from the desktop globally, according to eMarketer’s latest estimates of ad revenues at major publishers. But in its home market of the US, that revenue flip is still in the (very near) future. The shift in share […]