Mobivity Holdings Corp., the provider of SmartSuite, an award-winning mobile marketing and customer engagement platform, announced they are joining a new early access program for RCS (Rich Communications Services) business messaging from Google. The new program, designed for brand marketers, will help businesses upgrade their mobile messaging from SMS to RCS, delivering more detailed and actionable messages to customers, including rich media, suggested actions, one-touch buttons, and enhanced analytic features.
The new program, announced at Mobile World Congress in 2017, enables Mobivity to work closely with both Google and Mobivity’s clients — including Subway, Sonic Drive-in (SONC), and Baskin-Robbins — to ensure service adoption and to improve the overall customer messaging experience.
The enhanced data analytics and CRM integration of this new service will provide powerful insights into customer interaction and behaviour. However, it is Mobivity’s access to point-of-sale (POS) data, and the ability to connect digital messaging to real world purchases — including basket-level detail at scale — that makes this indispensable for marketers. Mobivity is already influencing millions of transactions each month through its mobile messaging programs, powered by POS data. Adding RCS messaging will take personalized messaging for the customer to a whole new level.
“We are excited to be partnering with Google on this initiative,” says Dennis Becker, CEO at Mobivity. “RCS will give brands the ability to engage with customers by making their mobile messaging programs more personalized, which has been shown to greatly increase consumer satisfaction and result in greater marketing efficiency for brands.”