AppsFlyer unveils new performance index for 2019, ranking the top media sources in mobile advertising

AppsFlyer unveils new performance index for 2019, ranking the top media sources in mobile advertising

AppsFlyer, the global leader in mobile attribution and marketing analytics, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 […]

Google introduces app campaigns in Google ads; enhances mobile gaming

Google introduces app campaigns in Google ads; enhances mobile gaming

Google recently announced new solutions to increase the lifetime value for the marketers. Now, it’s easier than ever to re-engage marketers with their audience and take advantage of a new, smarter approach to monetisation. Sissie Hsiao, VP of Product, Mobile App Advertising, says, “Let’s face it, the majority of players that marketers acquire aren’t going to […]

Consumers in APAC prefer to use smart assistants for entertainment, according to Digimind

Consumers in APAC prefer to use smart assistants for entertainment, according to Digimind

Smart assistants are being under-utilised by consumers in Asia Pacific as they prefer to use these devices for entertainment purposes as opposed to assisting with everyday tasks, according to a report. Consumers were excited about the conveniences and potential that the likes of Google Assistant and Amazon Alexa present, with these two devices making up 80% of […]

Google launches app to help young people find jobs in developing countries

Google launches app to help young people find jobs in developing countries

Google’s internal incubator, Area 120, has launched an app aimed at helping young job seekers in developing countries to connect with employers and kickstart their careers. Kormo, which was initially launched in Dhaka, Bangladesh, has been launched in Jakarta, Indonesia. Kormo enables job seekers in the above cities to build a digital CV, which automatically […]

The first steps to creating a true cross-channel advertising strategy

The first steps to creating a true cross-channel advertising strategy

Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]

Google brings shoppable ads to image searches

Google brings shoppable ads to image searches

Google has taken a leaf out of Instagram and Pinterest’s playbooks and begun trialling shoppable ads within image searches. The ad format enables brands and retailers to highlight products available for sale within an ad featured in Google image search results. The search giant is currently testing the format with select retailers on a ‘small […]

Google launches learn-to-read app for children in India

Google launches learn-to-read app for children in India

Google has developed a learning app aimed at helping Indian children in primary education to improve their reading skills. ‘Bolo’ – which means ‘speak’ in Hindi – makes use of Google’s speech recognition and text-to-speak technology to aid the child in their learning. The app features a range of stores in both Hindi and English […]

New WPP and Waze partnership opens up in-car driver market

New WPP and Waze partnership opens up in-car driver market

WPP and Waze announced a new collaboration making it simpler for retail brands to run campaigns on Waze, the global social navigation app owned by Google, which has over 100 million monthly active drivers. The partnership, designed to direct drivers to retail locations through en route messaging, will launch in Canada, France, Italy, the United […]

Adomik launches UK office and releases exclusive insights for the programmatic market

Adomik launches UK office and releases exclusive insights for the programmatic market

Adomik, the Paris-based platform that simplifies monetisation for publishers launched its UK operations and office in 2018 Q4, and recruited Ollie Chadwick as UK Country Manager. The company also announces the release of exclusive European and UK specific programmatic data for 2018. Adomik’s platform is built with and for publishers to address their main monetisation […]

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