Automated home devices to draw in $75bn by 2025, according to GlobalData

Automated home devices to draw in $75bn by 2025, according to GlobalData

Automated home devices, such as smart thermostats and smart speakers, are expected to be worth $75bn to the industry by 2025, according to GlobalData. Smart thermostats are becoming more popular among consumers who want control their energy consumption, while smart speakers have been immensely popular since debuting a few years ago. Both Amazon and Google […]

Facebook suspends app pre-installs on Huawei phones

Facebook suspends app pre-installs on Huawei phones

Facebook is no longer allowing pre-installation of its apps on Huawei phones, the latest blow for the Chinese tech giant as it struggles to keep its business afloat in the face of a U.S. ban on its purchase of American parts and software. Customers who already have Huawei phones will still be able to use […]

Coca-Cola, Google & Publicis Launch a Video Search Engine to Make Israeli Youngsters’ Life Decisions Easier

Coca-Cola, Google & Publicis Launch a Video Search Engine to Make Israeli Youngsters’ Life Decisions Easier

Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree – reality couldn’t be further away from the truth. The average person makes over 30,000 choices a day and when you’re young making life defining choices can be terrifying… and with thousands of results an online search delivers, it’s […]

Never Lose Your Friends at a Music Festival Again with This New App by SEAT, Google and Wildbytes

Never Lose Your Friends at a Music Festival Again with This New App by SEAT, Google and Wildbytes

In a crowded music festival setting, losing sight of friends is a common problem – but now there’s a solution. Spanish car manufacturer SEAT and experiential innovation agency Wildbytes, in collaboration with Google, have created an essential app for festival-goers. ‘SEAT Lost&Sound’ enables people to locate their friends using augmented reality. The app was unveiled […]

34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from […]

AppsFlyer unveils new performance index for 2019, ranking the top media sources in mobile advertising

AppsFlyer unveils new performance index for 2019, ranking the top media sources in mobile advertising

AppsFlyer, the global leader in mobile attribution and marketing analytics, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 […]

Google introduces app campaigns in Google ads; enhances mobile gaming

Google introduces app campaigns in Google ads; enhances mobile gaming

Google recently announced new solutions to increase the lifetime value for the marketers. Now, it’s easier than ever to re-engage marketers with their audience and take advantage of a new, smarter approach to monetisation. Sissie Hsiao, VP of Product, Mobile App Advertising, says, “Let’s face it, the majority of players that marketers acquire aren’t going to […]

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