Appnext ranked 3rd in India following Facebook and Google in the AppsFlyer Performance Index

Appnext ranked 3rd in India following Facebook and Google in the AppsFlyer Performance Index

Appnext, a leading mobile discovery platform, announced it has been ranked among the leading media partners in the AppsFlyer Performance Index for H1 2019. Appnext is ranked #7 in global growth and as the 3rd recommendation platform in shopping and non-gaming in India, right after the giant duopoly of Facebook and Google. AppsFlyer Performance Index is the industry-standard […]

Google introduces new privacy and security controls

Google introduces new privacy and security controls

Google has made a bunch of updates to its privacy and security options, kicking of Cyber Security Awareness Month by giving users more control over their privacy in Maps, YouTube, and Assistant, while strengthening password security. Maps is getting an incognito mode much like the popular feature that’s been in Google’s Chrome browser since 2008 […]

BBC and tech firms join forces to fight disinformation

BBC and tech firms join forces to fight disinformation

Plans to help tackle so-called “fake news” have been announced by the BBC and some of the biggest names in journalism and technology. The new measures include an early warning system for use during elections or when lives may be at risk, extra online education and improved access to impartial resources for voters. Major publishers, […]

Waze adds YouTube Music to its Audio Player partner line-up

Waze adds YouTube Music to its Audio Player partner line-up

Waze has unveiled YouTube Music as its latest Audio Player partner, joining Spotify and Deezer. Originally launched last October, Waze’s full-service audio player delivers music, podcasts, audiobooks, news, and more via partnerships with leading audio platforms. Since its launch Waze users have driven almost 11bn kilometres while listening to content from Waze’s Audio Player partners.  Waze initially launched […]

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality.  Unveiled on the […]

Google expands college search features in the US

Google expands college search features in the US

Google has expanded the features available to US students who are looking for more information about colleges. The college search feature, which was introduced last year, now includes a discovery feature to look for schools based on courses and location, two-year colleges, and popular certificate and associate programs that are available at four-year institutions. The exploration […]

Google extends in-app viewability through IAB Tech Lab’s open measurement standard

Google extends in-app viewability through IAB Tech Lab’s open measurement standard

Google revealed it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs allowed Google to enable Open Measurement on more than 85% of in-app display and video impressions running on Google AdMob and […]

Google launches AR walking directions in Maps

Google launches AR walking directions in Maps

Google has launched a beta feature in Maps that enables users to get walking directions via augmented reality (AR). The ‘Live View’ feature displays arrows and directions in the ‘real world’ through the user’s camera. The search giant has been testing the feature with its Local Guides and the Pixel community over the past few […]

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