YouTube is embracing vertical video ads to let brands “provide a more seamless mobile experience” for viewers, it revealed at DMEXCO on September 12 where it also revealed plans to sell advertisers video ads based on users’ personalised home feeds. Advertisers can now snap up slots that fill up a users’ screen when they’re viewing […]
Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community. Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology […]
Facebook expanded the options airlines have for reaching potential travellers with its flight ads, which were previously referred to as dynamic ads for travel for flight. Airlines already had the capability to use flight ads to target people who had visited their websites or applications to search for particular flights. The social network announced that airlines […]
26 per cent of Americans have deleted Facebook’s core app from their mobile phone in the past year, while 74 per cent have taken steps to limit the social network’s access to their life, according to new data from the Pew Research Center. Over half (54 per cent) of Facebook users aged 18 and older have […]
Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to new research. The data, from eMarketer’s latest forecast on social network usage, indicates that the number of Snapchat users in the UK will reach 16.2 million this year, of which 5.0 million (or nearly 31%) […]
Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of higher click through rates, according to experts from the world’s largest centre for research into marketing. The study by researchers at the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science has highlighted the need for researched evidence to support claims about […]
Since beginning its investigation into apps connected to its social network, Facebook has banned one and suspended more than 400 of the thousands of apps it has been looking into. This investigation was launched on the back of the Cambridge Analytica scandal and the banned app, called ‘myPersonality’, is one of the apps at the […]
L’Oréal has been investing heavily in augmented reality (AR) over the past year, and now its teaming up with Facebook to bring scale to its efforts. The Urban Decay owner is now L’Oréal has been investing heavily in augmented reality (AR) over the past year, and now its teaming up with Facebook to bring scale to its […]
Facebook has made several updates in a bid to make it easier for people to connect with small businesses on the social network, including overhauling pages on mobile and expanding the jobs tool, among other changes. With an update to pages, Facebook intends to make it easier for people to interact with local businesses and […]
Facebook has launched three advertising solutions to help publishers of games reach players that are likely to make in-app purchases. Facebook is offering advertising solutions for marketers in the console/PC and mobile gaming industry. Similar to AdColony, the first solution is a playable ad, which is available to advertisers and agencies that opt for the […]