Ted Baker launch AI-powered Facebook chatbot to help customers discover more about their new collections

Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community.

Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology Seemore constantly evolves and gets better with every customer conversation it has.

As well as getting more and more accurate over time, Seemore allows customers to track their order statuses in real-time and has also been integrated into Ted Baker’s customer service ticketing system

Craig Smith, Digital Commerce Director at Ted Baker, says: “Digital technologies continue to change the way we live, work and shop. They provide massive opportunities for us to allow better discovery and drive efficiencies by deflecting the most common enquires & questions away for our customer services team. At Ted Baker, we like to innovate and be bold to create new ways for customers to engage with us. We are really excited to be working with Puzzle on the Seemore Bot and we hope to see this grow over the coming months.”

Dan Beasley, Founder, Puzzle London, concludes: “We want to push the boundaries of AI and integrated intelligent services to deliver tangible results for the retail sector. Our purpose as a business is to solve challenges for our partners and we’re delighted to launch Seemore with Ted Baker and excited to see where it takes us.”

Source: Puzzle

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