Singapore Cable Car launches nostalgic Facebook AR experience to celebrate 45th anniversary

Singapore Cable Car launches nostalgic Facebook AR experience to celebrate 45th anniversary

To celebrate the 45th Anniversary of Singapore Cable Car – the most breathtaking way to get into and around Sentosa – One Faber Group has partnered Carbon Interactive and creative technology company AliveNow to create a fun and interactive Facebook AR Camera Filter that takes a user down memory lane. On a visit to Singapore, […]

34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from […]

Facebook launches tools to boost election engagement in India

Facebook launches tools to boost election engagement in India

Social-networking site Facebook launched two new India-specific tools — “Candidate Connect” and “Share You Voted” — to boost civic engagement on its platform during the general elections that commence in April. While “Candidate Connect” will help people learn more about candidates, the “Share You Voted” will provide people with polling information and enable them to […]

AppsFlyer unveils new performance index for 2019, ranking the top media sources in mobile advertising

AppsFlyer unveils new performance index for 2019, ranking the top media sources in mobile advertising

AppsFlyer, the global leader in mobile attribution and marketing analytics, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 […]

Instagram Tests Way to Let You Buy Products Directly on the App

Instagram Tests Way to Let You Buy Products Directly on the App

Buying an eyeshadow palette or a pair of sneakers you spot on Instagram is about to get easier if you’re in the US.  Facebook-owned Instagram said on March 19 it’s testing a feature called checkout that will allow users to buy a product without leaving the photo-sharing app. That means Instagram users don’t have to […]

The first steps to creating a true cross-channel advertising strategy

The first steps to creating a true cross-channel advertising strategy

Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]

Facebook reveals premium video ad program Showcase

Facebook reveals premium video ad program Showcase

Facebook has revealed its new premium video ad program, Facebook Showcase. It will give online video and TV ad buyers exclusive opportunities to advertise on Watch, Facebook’s video-on-demand service. As of now, Showcase is only available for advertisers targeting US audiences, but will eanble those ad buyers to access new tools such as In-Stream Reserve, […]

Singular ROI Index: Facebook and Google still lead ad returns, but others are challenging

Singular ROI Index: Facebook and Google still lead ad returns, but others are challenging

Facebook and Google are still top dogs in returning value for advertisers. But other ad networks are challenging for the lead in a unique index based on advertiser ROI from Singular, the leader in marketing intelligence that optimises over $10B in annual ad spend. By deeply combining  marketing campaign data with attribution results, Singular is able to identify […]

Facebook strikes cinema ticket deal with Odeon

Facebook strikes cinema ticket deal with Odeon

Facebook has struck a deal with Odeon that will let movie goers buy tickets without leaving the social network. As part of the partnership, Facebook has launched a ‘Films’ tab in its app and online that will enable fans to book and pay for the tickets via Odeon. Tickets for screenings at other chains, including Vue […]

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