Facebook launches news hub test

Facebook launches news hub test

Facebook has begun trialling a hub dedicated to news within its mobile app in the US. Facebook News is aimed at giving users more control over the stories they see, creating a more personalised and relevant experience. The hub features a ‘Today’s Stories’ section curated by Facebook’s team of journalists; the ability to personalise based […]

Appnext ranked 3rd in India following Facebook and Google in the AppsFlyer Performance Index

Appnext ranked 3rd in India following Facebook and Google in the AppsFlyer Performance Index

Appnext, a leading mobile discovery platform, announced it has been ranked among the leading media partners in the AppsFlyer Performance Index for H1 2019. Appnext is ranked #7 in global growth and as the 3rd recommendation platform in shopping and non-gaming in India, right after the giant duopoly of Facebook and Google. AppsFlyer Performance Index is the industry-standard […]

Facebook app no longer indispensable for most mobile users as instant messaging gains momentum

Facebook app no longer indispensable for most mobile users as instant messaging gains momentum

The importance of Facebook as a mobile app in the eyes of consumers across the US, UK, Germany and Northern Europe is in steep decline a major study of 13,000 people by technology-based market research company AudienceProject has found. The study set out to ask consumers in seven markets how indispensable different apps on their mobile […]

BBC and tech firms join forces to fight disinformation

BBC and tech firms join forces to fight disinformation

Plans to help tackle so-called “fake news” have been announced by the BBC and some of the biggest names in journalism and technology. The new measures include an early warning system for use during elections or when lives may be at risk, extra online education and improved access to impartial resources for voters. Major publishers, […]

Facebook launches Facebook Dating in 20 countries, European launch to follow next year

Facebook launches Facebook Dating in 20 countries, European launch to follow next year

Facebook has launched its dating service, named, simply enough, Facebook Dating. In a blog post announcing the move, Facebook Dating product manager Nathan Sharp said the service: “makes it easier to find love through what you like – helping you start meaningful relationships through things you have in common, like interests, events and groups. It takes […]

Facebook premieres new cinema ad formats

Facebook premieres new cinema ad formats

Facebook has further grown its suite of advertising products with the launch of a pair of tools designed specifically for cinema releases on the social network. Intended to help studios drive awareness of their upcoming releases. both solutions seek to help people find the films they will be most interested in, by reaching those individuals directly. The first […]

Facebook influences buying decisions ‘7 times more than other social platforms combined’

Facebook influences buying decisions ‘7 times more than other social platforms combined’

Consumers’ interactions with brands on social media influence their buying decisions  —  67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions. People turn to Facebook more than any other social media platform to […]

Instagram and Amazon are true contenders to duopoly, according to Marin Software

Instagram and Amazon are true contenders to duopoly, according to Marin Software

Instagram and Amazon are proving to be serious challengers to the Google–Facebook duopoly, with digital marketers choosing to invest more-and-more in the platforms, according to research from Marin Software. Over 450 B2B and B2C digital marketing professionals were surveyed in the US and the UK and it was found that, though paid search (39 per cent […]

Facebook updates ad tools to give users more detail on how they are targeted by brands

Facebook updates ad tools to give users more detail on how they are targeted by brands

Facebook has implemented a series of updates to its suite of ad tools designed to improve the transparency behind targeted of content. The changes include providing people with the reasoning behind why they are being shown specific ads beyond a simple demographic match or internet history. Now more detailed targeting information will be supplied including the specific interests […]

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