BBC and tech firms join forces to fight disinformation

BBC and tech firms join forces to fight disinformation

Plans to help tackle so-called “fake news” have been announced by the BBC and some of the biggest names in journalism and technology. The new measures include an early warning system for use during elections or when lives may be at risk, extra online education and improved access to impartial resources for voters. Major publishers, […]

Facebook launches Facebook Dating in 20 countries, European launch to follow next year

Facebook launches Facebook Dating in 20 countries, European launch to follow next year

Facebook has launched its dating service, named, simply enough, Facebook Dating. In a blog post announcing the move, Facebook Dating product manager Nathan Sharp said the service: “makes it easier to find love through what you like – helping you start meaningful relationships through things you have in common, like interests, events and groups. It takes […]

Facebook premieres new cinema ad formats

Facebook premieres new cinema ad formats

Facebook has further grown its suite of advertising products with the launch of a pair of tools designed specifically for cinema releases on the social network. Intended to help studios drive awareness of their upcoming releases. both solutions seek to help people find the films they will be most interested in, by reaching those individuals directly. The first […]

Facebook influences buying decisions ‘7 times more than other social platforms combined’

Facebook influences buying decisions ‘7 times more than other social platforms combined’

Consumers’ interactions with brands on social media influence their buying decisions  —  67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions. People turn to Facebook more than any other social media platform to […]

Instagram and Amazon are true contenders to duopoly, according to Marin Software

Instagram and Amazon are true contenders to duopoly, according to Marin Software

Instagram and Amazon are proving to be serious challengers to the Google–Facebook duopoly, with digital marketers choosing to invest more-and-more in the platforms, according to research from Marin Software. Over 450 B2B and B2C digital marketing professionals were surveyed in the US and the UK and it was found that, though paid search (39 per cent […]

Facebook updates ad tools to give users more detail on how they are targeted by brands

Facebook updates ad tools to give users more detail on how they are targeted by brands

Facebook has implemented a series of updates to its suite of ad tools designed to improve the transparency behind targeted of content. The changes include providing people with the reasoning behind why they are being shown specific ads beyond a simple demographic match or internet history. Now more detailed targeting information will be supplied including the specific interests […]

New research by ZAK on 18-30 year olds demonstrates a generation turning their backs on the social media giants

New research by ZAK on 18-30 year olds demonstrates a  generation turning their backs on the social media giants

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK. As the first generation to all reach adulthood after the advent of ‘big social’, new research reveals […]

Social advertising growth halved over the last year, according to WARC

Social advertising growth halved over the last year, according to WARC

WARC, the global marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn – the second-highest total on record. However, while this growth outpaced all other advertising sectors, it was roughly half the rate of expansion seen just […]

Instagram will start putting ads within the Explore page

Instagram will start putting ads within the Explore page

Instagram is to introduce ads to its Explore feed, which is the part of Instagram where users go to see photos and videos from accounts they may not already follow.  More than 50 per cent of accounts on Instagram use Explore every month, and 80 per cent of Instagram users follow a business on the platform.  […]

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