In November 2017, Just Eat worked with marketing tech agency Byte London and VR content creator Inception VR to become one of first companies to launch an augmented reality (AR) experience through Facebook’s AR studio. Now, the fast food marketplace has revealed that the campaign was a sales success. The AR experience enabled Facebook users […]
Facebook has announced that its Stories platform has 150 million daily active users, and that it’ll begin testing ads on Stories in the US, Mexico and Brazil. The video ads are 5 to 15 seconds long, and users have the option to skip them. Facebook can automatically reformat ads on the News Feed with borders […]
Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The firm is trialling a new display offering that will enable merchants using its online marketplace to retarget consumers around the web. According to Bloomberg, which […]
Facebook has already suspended close to 200 apps in an ongoing investigation into applications that potentially accessed and abused sizeable swaths of user data, the company announced in a blog post. The move comes after Facebook CEO Mark Zuckerberg vowed earlier this year to look into all applications that “had access to large amounts of […]
Facebook is exploring the creation of its own cryptocurrency, a virtual token that would allow its billions of users around the world to make electronic payments, according to people familiar with Facebook’s plans. “They are very serious about it,” said one of the people, who asked not to be identified discussing unannounced plans. Facebook started […]
Facebook-owned photo sharing platform Instagram has launched a new variation of its popular poll sticker for use in its Stories feature: the emoji slider. The new sticker lets people ask and answer questions with an animated emoji that is designed to give polls more emotional context and allow for more meaningful feedback. Polling has proved […]
Google is to make it easier for users to understand what data it collects on them and why ahead of EU regulators implementing the new General Data Protection Regulation (GDPR) on 25 May. The firm hasn’t announced any sweeping changes to its data policies, instead like Facebook it’s seeking to improve “user transparency” by giving […]
Facebook is adding a dating layer to its main mobile app, CEO Mark Zuckerberg announced during the company’s F8 developer conference keynote in San Jose, California. The features are a long time coming for the 14-year-old social network, which has allowed users to broadcast whether they’re single or in a relationship since it first went […]
According to 62% of marketers surveyed by the Chief Marketing Officer Council, reports about false and faulty metrics have caused them to pull back on spend. While 38% have started to question advertising rates, 24% have already reduced spend with Facebook and Google. In fact, negative headlines about Facebook and Google has had a knock-on […]
Facebook’s Messenger for Kids has courted its share of controversy in the short time it’s been on the scene. In an effort to clean up the app’s reputation, Facebook is adding a feature that parents have been asking for: making it inaccessible during certain timeframes. Specifically, during dinner, when they should be doing homework or […]