Facebook posted $11.8 billion in advertising revenue for Q1 2018, a 50% increase over the same period last year, according to its earnings report for the quarter. Mobile ad revenue represented about 91% of ad revenue in Q1, up from 85% a year ago. The number of daily active users on the platform increased 13% […]
ShareIQ, an earned media performance platform for brands, has announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space. The study revealed the data and insights shaping the social media food fight in the heated US $200 billion quick service restaurant (QSR) industry. The brands examined are a […]
Ad spend on Facebook grew by 62 per cent in the first quarter of 2018, despite the Cambridge Analytica scandal, growing week-over-week by seven per cent and 15 per cent during the weeks of March 17 and March 24 after the news emerged. Both weeks also saw nine per cent increases in Instagram spending. According […]
One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]
In a surprise change, Facebook will give up one major data source that the company uses to help advertisers target relevant users on the platform. The company just announced that it will end a feature called Partner Categories, launched back in 2013 out of a partnership between Facebook and major data brokers. Third party data […]
Snapchat is reportedly working on a new feature that will let users control which third-party apps will have access to their accounts, the media reported. The latest beta version of Snapchat has a new feature category called “Connected Apps” whose description reads: “These apps are connected to your Snapchat account. Choose an app to control […]
Twitter has followed the leads of Facebook and Google by banning cryptocurrency advertising on its platform. “We are committed to ensuring the safety of the Twitter community. As such, we have added a new policy for Twitter Ads relating to cryptocurrency,” the company says. “Under this new policy, the advertisement of Initial Coin Offerings (ICOs) […]
As we get set to reveal this year’s Lovely Mobile Rankings, Report & Awards that looks back and celebrates mobile marketing done in the past year, the editorial team at Lovely Mobile News decided to give you — our viewers — an exclusive sneak peek. So, here are our picks for The Lovely Mobile Leaders of 2018, […]
As Facebook continues to endure intense criticism over the how its handles user data, the social network has decided to roll out a change to news feeds across the globe. The change, which was introduced to the US back in January, will see local news prioritised on the news feed in all countries, in all […]
Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram. The European ad verification firm will show advertisers how viewable video ads are in terms of what percentage of the ad is in view and for how long – on both mobile and desktop. Crucially, […]