Google is bringing its Accelerated Mobile Pages (AMP) technology to ads, as the web giant looks to boost its mobile revenue. In October 2015, the firm launched its AMP project to help deliver speedier mobile content for select publishers. Now, the company has introduced a version of AMP tailored specifically for advertising content, called A4A (Amp for ads) […]
Creative companies can now present and market 360/VR video on any platform, including iOS. Simian, the innovative video sharing and collaboration solutions for the advertising, film and media and entertainment industries has expanded its 360º Video and Virtual Reality capabilities to include iOS devices, which do not natively support 360º/VR Video. In 2015, Simian introduced […]
The UK’s first ever food-sharing app OLIO launches in Cardiff to help combat food waste in the city. Smartphone users in Cardiff will have access to the app, which has been described as Freecycle for food, providing local people and businesses with a simple way to cut food waste. The free app connects neighbours with […]
Starting in the summer of 2016, the Serpentine Galleries in Kensington Gardens, Hyde Park, have launched a free mobile guide app which will offer visitors extra content, interviews and curated tours. The Mobile Tours will engage visitors through the Serpentine Gallery and the Serpentine Sackler Gallery and Pavilion with a fresh, digital take on art. Free […]
It’s no longer only restaurant food and cabbies that smartphone users can order to their door – a new doctor “delivery service” app has been designed, which allows patients to request a general practitioner to arrive at their home within an hour and a half. GPDQ – GP Delivered Quickly – is a start-up company, […]
Beauty brand L’Oréal has launch a new emoji keyboard that lets mobile users share styles in a single symbol. The ‘Beaumoji’ keyboard includes 130 emojis from its extensive brand portfolio, which includes Urban Decay, Nyx, Giorgio Armani Beauty, and Essie. The keyboard joins a pool of over 250 other mainstream brand emoji keyboards like Dove, […]
Nearly 7.5m people are being left behind in the UK’s mobile revolution, as poor signal, slow connection speeds and a lack of access to digital services splits Britons in several ‘digital classes’, governed by age, location and other factors. According to Experian’s ‘Mosaic Digital’ study, which aims to uncover the UK’s digital landscape, consumer habits […]
Former TBWA Singapore and JWT Singapore creative Karan Dang has just released a new campaign from his new agency 180LA. It’s Dang’s first digital project since he joined 180LA as digital creative director a few months ago. To promote the launch of the 2017 Mitsubishi Mirage and All-New Mirage G4, Mitsubishi launches MirageG4NightDrive.com, a dual […]
The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its “smart vehicles” in the wild and share them by snapping @smartcarUSA. “The brand is surprising and delighting some of their followers on Snapchat with smart-branded gear,” Mark Aikman, general manager, marketing services for MBUSA, explained via email. […]
For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it’s tasked with working closely with brands, agencies, publishers and trade organizations. The company announced James Collier as its first CRO. His responsibilities […]