Creative companies can now present and market 360/VR video on any platform, including iOS.
Simian, the innovative video sharing and collaboration solutions for the advertising, film and media and entertainment industries has expanded its 360º Video and Virtual Reality capabilities to include iOS devices, which do not natively support 360º/VR Video.
In 2015, Simian introduced Simian Now!, a hybrid app that enables users to download and present offline. With this update, Simian Now! will now support 360º/VR Video. In addition, users can also opt to view in stereoscopic for VR headsets. Simian Now! is free at the App Store and anyone receiving a Simian presentation can download it.
According to Simian Reel Insights 2015, upwards of 74 percent of creative companies use iOS devices, however, iOS does not natively support 360/VR videos. This presented Simian with it’s primary challenge. Since immersive video has proven to be an engaging medium, marketing 360º/VR Video on iOS is a must. Previously, the only way to do this was via native apps like Facebook – which obviously is not an optimal option.
“When developing our 360º/VR Video player strategy, one of the biggest challenges the 360º/VR marketing teams faced was that making sure videos were on a mobile device. This of course included Apple, since the preferred platform for most creatives and CMO’s.” says Brian Atton, Simian cofounder and COO.
Lucky for Simian users, Simian Now!’s latest update has iOS users covered via the following:
- View 360º and Virtual Reality Simian presentations on any iOS device
- Optional stereoscopic viewing using a head mounted display
- Download video for presenting offline
Source: Little Black Book