Fairfax uses eye tracking study to provide digital ad effectiveness

Fairfax uses eye tracking study to provide digital ad effectiveness

Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]

Simian Extends 360º/VR Video Support to All Platforms

Simian Extends 360º/VR Video Support to All Platforms

Creative companies can now present and market 360/VR video on any platform, including iOS. Simian, the innovative video sharing and collaboration solutions for the advertising, film and media and entertainment industries has expanded its 360º Video and Virtual Reality capabilities to include iOS devices, which do not natively support 360º/VR Video. In 2015, Simian introduced […]