Ant Middleton and PhotonLens partner to create VR Everest climb

VR headsets will be donated to university to inspire tech innovation and help build mental resilience

Ant Middleton and PhotonLens partner to create VR Everest climb

Ant Middleton, former British Special Forces Operator, Sunday Times Best Selling Author, and TV star, has partnered with PhotonLens, augmented reality smart glasses experts, to create an epic virtual reality experience inspired by Middleton’s intrepid climb of Mount Everest. 70 of the VR PhotonLens headsets preloaded with the content will be donated to universities to […]

Charmin at CES – Built by an Agency

Charmin at CES – Built by an Agency

At CES, Charmin announced a robot built to help you in your most vulnerable moment. The RollBot “delivers a fresh roll of Charmin to you so you won’t have to be left in a bind ever again.” The RollBot is part of a trio of “conceptual prototypes” developed by Saatchi & Saatchi NY’s PG One. Charmin’s relentless […]

Blend Media launches Blend Market AR/VR/MR marketplace

Blend Media launches Blend Market AR/VR/MR marketplace

Blend Media, which provides premium 360/VR content for brands including Disney and McCann, has launched Blend Market – a platform which helps clients find and hire skilled professional creators of immersive content and experiences across the VR/AR/MR spectrum. With the rapid advancement of new technologies and increasingly powerful mobile devices, major platforms including Facebook, Google […]

British Museum and Samsung offer 35,000 school pupils the chance to virtually visit the Museum

British Museum and Samsung offer 35,000 school pupils the chance to virtually visit the Museum

The British Museum and Samsung reopen the award-winning Samsung Digital Discovery Centre (SDDC) after a significant upgrade, and announce an ambitious new digital learning programme that brings together the world of museums with the world of technology. The new SDDC sees a major expansion of the Virtual Visits programme, where schools that are unable to […]

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Total spend on digital advertising will reach $520bn (£409bn) by 2023, rising from $294bn this year, according to new analysis from Juniper Research. This is an average annual growth of 15 per cent over the next five years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of Juniper’s […]

Admix announces first 3D programmatic ads for XR, VR and AR

Admix announces first 3D programmatic ads for XR, VR and AR

Admix, a monetisation platform for Extended Reality (XR), announced the launch of the world’s first programmatic 3D ads for extended reality environments like VR and AR. Advertisers are now able to feature their products in 3D environments, enabling consumers to interact with those products natively within a game, VR or AR experience. For instance, a consumer […]

Immotion releases World first “Swimming with Humpback Whales” VR experience

Immotion releases World first “Swimming with Humpback Whales” VR experience

Immotion Group, the UK-based immersive virtual reality (VR) ‘Out of Home’ entertainment business, is pleased to announce the release of its new live-action VR experience, Swimming with Humpbacks.   This world-first experience provides a rare glimpse and insight into one of the most mysterious creatures on the planet, the giant Humpback whale.  The breath-taking short […]

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